Appcan You: Mobile change production, build enterprise core competitiveness

　　

From the cloud blowout year to the big data blowout year, the enterprise has been walking in the big data in the annals. "Big Data" seems to be a telescope that predicts the future. How will people who stand in the air vents in the mobile internet deal with the business changes that big data causes? Connecting users, connecting vendors, and connecting services through mobile apps and data has become a unique marker of this era, and it's all about the mysterious power behind mobile Internet + data.

Recently, "2015 China Jiangsu Second Big Data Summit Forum" held in Jiangsu, China, Appcan was invited to participate in the forum. Mr. You, general manager of East Appcan, shared the keynote speech entitled "Mobile change production, building enterprise core competitiveness" as a speaker.

As the leading PAAs platform in China, Appcan is committed to creating a professional mobile platform for enterprises to provide a mobile comprehensive capability platform. It covers the entire lifecycle of mobile applications, including development, integration, deployment implementation, and operations management. Mobile platform can simplify the face of the development complexity of various mobile devices, realize the effective integration with the backend business systems, reduce the development cost, shorten the project line-up cycle and improve the development efficiency. At the same time can provide unified, convenient mobile management functions, for mobile applications involved in the user, terminal equipment, business applications, to provide comprehensive monitoring and management services.

The following is the main content of the speech:

April 20, 1994, with the Chinese Academy of Sciences opened a connection to the United States Internet 64K Circuit, China formally entered the Internet family. Since then, the Internet has become one of the most important technical forces driving China and the world to change. If 2014 years ago 20 years to become the consumer internet era, then the next 10-20 years will become the mobile Internet + Action Plan era, the industrial Internet will be mobile internet and cloud computing as the core, seamlessly connect all kinds of intelligent terminals and equipment, the formation of "cloud + mobile internet + END" of the industrial ecology.

According to data from the China Internet Network Information Center, as of December 2014, the number of Internet users in China reached 649 million, with a total of 31.17 million new netizens throughout the year, with an internet penetration rate of 47.9%, a 2.1% increase over the end of 2014. Currently, China has become one of the world's largest markets in the fields of personal computers, smartphones, e-commerce, and broadband mobile Internet, and the annual sales of China's online retailing industry are now close to US $300 billion, which in 2013 surpassed the United States as the world's largest online retail market.

　

Today, McKinsey argues that the most economically influential technologies for the next more than 10 years should be those that have made good progress, such as the mobile Internet, which has been popularized in developed countries and thrives in emerging countries, and knowledge work is automated, such as using computer voice to handle most customer calls. The internet of things, such as embedding sensors in physical entities to monitor the flow of products in factories; cloud computing. The first of the 12 major disruptive technologies that McKinsey has decided to make in the 2025 economy is mobile internet technology, mainly the mobile computing devices and Internet connections that are falling in price and capabilities.

In this context, the transformation of traditional enterprises in the eyebrow urgent. But how can companies transform? What are the problems in the process of transformation? Appcan in the process of helping traditional enterprise customers to meet the problems of the overall list of 5 major pain points. How do we solve these pain points?

First, it is a paradigm shift. The core of Internet transformation is user-centric, serving the value of users. In product function, experience, personalization and other aspects to break through the traditional business model. BAT personal Internet era characteristics, is in the traditional circulation links, channel links, information links, capital flow and so on, to the intermediary. The characteristics of the Internet enterprise, which is represented by millet, is to increase user participation and ultimately create user value. The combination of the two is a new business model of mobile Internet.

　　

I think the traditional enterprise transformation has three major directions, first of all, the business thinking-oriented transformation, the common is the mode of re-use, offline heavy experience, online heavy channel, I believe this piece of people are very familiar with, I will not start.

Then, from the perspective of ecological thinking, is the way, the relationship between the enterprise and the user will no longer be a product sales relationship between the consumer and the production of the border is no longer so obvious, and become a partnership, everyone is a community of interests, self-organization will also become a very important organizational model. In Appcan instance, we now have more than 800,000 developers, actually are free users, in addition, we also have thousands of 2B users. We give developers to do some free service, developers give us feedback platform product problems continue to improve, we put these problems constantly improve the product, and finally back to pay for enterprise-class customers, both are mutually beneficial mode, which is an ecological thinking.

The most important is from the user's thinking, is C2B way, after all, user thinking is the first core of Internet thinking, this has needless to say. The German industry 4.0 was built around this mindset.

So how can traditional enterprises transform into mobile Internet? The transformation of enterprise mobility or mobile connectivity is not simply a move from a computer to a mobile device, such as a mobile phone, but rather requires a large number of disruptive innovations by managers for enterprise business management. Enterprises need to change in business model, organizational model, industrial ecological chain, competitiveness, productivity, efficiency and so on. Through a variety of deployment on the mobile side of the application, the enterprise production, distribution, sales, management and other links become more simple, direct. So how do we achieve this through Internet technology?

Mobile Internet is now in all walks of life, bringing mobile, convenient service, fragmented, personalized demand services and other mobile application features. Combining these mobile application features with the enterprise mobility needs to show the mainstream application scenario can be divided into: Information display class, information gathering class, process acceleration tired, real-time operation class.

　　

According to the specific use of the scene, we can do management-related business systems, improve the efficiency of business management, productivity, such as our most common mobile OA, mobile CRM, etc. externally, we need to improve customer satisfaction and loyalty. Now why many companies to do their own app and membership system, is to improve their user viscosity.

Of course, companies do not need to move the platform in the first place. If the enterprise supports only one mobile application on a fixed set of devices, and the number of users is small, a single point product can be a cheap and easy solution, but only if the enterprise never needs to change or extend the solution. But few big companies want this limited mobile strategy. Because this custom single point solution is difficult to meet dynamic changes in the environment and business, and is costly. Even worse, the cost of management, development, and integration increases significantly with each additional mobile single point solution. Without the need to move the platform, it is difficult to establish effective communication and data exchange between multiple applications in the background and multiple operating systems and mobile applications in the foreground. With mobile platforms, the enterprise's mobile infrastructure can be easily scaled and dynamically changed as its mobile business needs increase. Mobile applications, smart devices, databases, and user groups can be added, changed, and managed with minimal effort. In short, although not every enterprise needs to take the mobile platform route, but the mobile platform is those who have the ideal and need to ensure a certain degree of controllability and flexibility of the enterprise's best choice.

Mobile platforms can realize the full lifecycle management of mobile applications in the following four areas:

① Unified Mobile Application Development standard: The Standardization of mobile application development is the foundation of Enterprise mobile management. A mobile application of the enterprise may involve a number of system developer support Services, so agreed to standardize mobile application development language, cross-platform support, standardized plug-in extension interface, etc., will inevitably reduce the enterprise in the mobile implementation process of the various communication costs, to achieve cross-platform code reuse, the reuse of developers. Mobile platform can provide cross-platform technology development capabilities, through the encapsulation of HTML5, JavaScript and other technologies, provide a mobile development framework, to achieve a single development, can be compatible with the deployment of iOS, Android, WindowsPhone and other platforms, completely block the smart phone, The technical differences of mobile devices, such as tablets, reduce the technical requirements of developers and shorten the application development cycle.

② Open System Integration: Mobile applications need enterprise existing business systems integration integration, mobile platform can build a unified interface platform, through the Web service, SOAP, DB, LDAP and other protocols to integrate all kinds of background services interface, front-end mobile applications to provide unified interface services , avoid each kind of mobile application to access the complexity of the backend business system alone, and all the interface calls are supported by mobile platform, which can realize the effective supervision and management of mobile application usage behavior. In the long run, a standardized set of mobile platforms should provide standards that are open, universal, comprehensive, and not private and closed. It can quickly complete the business integration with various system providers, can aggregate different vendors different protocol standards of services, to provide data protection for mobile information.

③ stringent mobile security standards: Because of the mobile device access features anytime and anywhere, advanced information security standards for enterprise-class mobile applications are required to fully address the security risks posed by BYOD. In particular, three levels of standards must be taken into account: endpoint security, transport security, and service security.

④ Unified Management of the operation: mobile applications on-line, but also involves a large number of management of the operation of the curtain. Iterative development, version management, release management, software push management, and management of users, devices, and mobile content.

Finally, we come to quickly understand the next Appcan platform, we are currently China Mobile Information leader brand, market share first, China Enterprise mobile platform advocates and leaders, the first open source, open one-stop mobile development service platform. Currently more than 800,000 registered developers, direct service enterprises are more than 6,000, with more than 20 million installed users. Appcan platform Open source, provide a lot of things, only the application template will have more than 200 sets, in addition to more than 150 plug-ins, more than 600 sets of APIs. There are very complete documentation on the official website, including video tutorials.

This is the entire platform of our company's product architecture. The integration layer is a variety of IT business systems, the Appcan platform is in the middle to help you complete all the development, docking, integration and operations, the role of convergence, and ultimately for our front-end of a variety of applications to do a support. If you use a tree to make a metaphor, the root is the original system, the trunk is the Appcan platform, the output of the application is mobile applications.

Enterprise mobile management platform components, from users, applications, devices, content, these aspects to comprehensively manage the support of the entire mobile application. At present Appcan industry application, successful application in aviation, finance, energy, medical and so on. For example, Eastern Airlines, China United Airlines, Huatai Securities, China Foreign Exchange trading Center, these are our success stories. Shanghai branch in Changning Tianshan West Road, currently in Nanjing, Hangzhou also has offices, welcome you to do more in-depth exchanges.

Appcan You: Mobile change production, build enterprise core competitiveness