Apple buys beats to learn to accept Cook's "apple"

itunes and to buy beats

even if Apple really wants to have a streaming product, it should buy or rdio , after all, the two companies are the best in the streaming media industry, can only be a second-rate level.

One of the most likely reasons is to make money.

ceo One of the most important tasks is to determine how the excess cash generated by the company is used and distributed, perhaps Cook may not be a pioneer, but he wants to be a competent ceo

baazarvoice Senior Vice president of Aripaparo ( ari paparo "This is a genius deal. High profit, risk-free, synergistic effect, it will not dilute the value of Apple brand. "With 3 It's not too bad to buy a headphone company at the price of a target annual income. and beats The headset is not priced low, So this part of the business can be profitable.

ceo > since Apple still got 56% the proceeds. Mr. Cook has also repeatedly assured investors and clients that Apple will continue to focus on inventing "cool" products. Networked watches, a group of mobile apps that manage personal health, digital wallets, and systems that can switch freely between traditional TV and video sites. Large-screen Apple phones are also expected this year 8 month or 9 month landing market.

Apple will buy headset maker Beats for $ billion , signaling that Cook will take a different path from Steve Jobs. Perhaps it was through this thing that Cook made everyone start to understand that Apple was no longer apple of Steve Jobs.

To understand the "cook" Apple, you have to first understand what a cook is a person?

Many people describe him as "someone who likes to do what jobs hates to do." "That's the exact opposite of Cook's and Steve Jobs's style," he said.

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Cook is adept at dealing with some dull and realistic Apple business, a practice that has proved to be the most rewarding addition to Mr Jobs, who prefers to spend his energy on new product and driver engineers.

This diametrically opposed style is reflected in a series of big moves after Cook took over the Apple:

frequent acquisitions-jobs has a rare sense of investing in acquisitions because of his absolute confidence in the company's ability to innovate. In addition to the generous acquisition of BEATS  18 a month, has acquired 24 home company. Most of these companies are small companies with unique values.

dividends to shareholders-jobs likes to hoard money, and the way to return shareholders is by updating the product to get the growth of the company's revenue, Then the price appreciation. By the time of Cook, the sluggish product update led to a weak growth in corporate performance and a natural fall in share prices. Cook returns shareholders in a way that is through dividends and repurchase.

Mini IPad-jobs used to yell that small-screen tablets are rubbish. But Cook unveiled the mini IPad, although the mini is 7 inches More than the typical Android The tablet is slightly larger, but it looks a lot smaller than a large iPad .

> He was often criticized for his lack of charity, under the leadership of Mr. Cook. Apple has also increased its social responsibility by increasing the working conditions of workers at overseas assembly plants and by taking steps to reduce the pollution caused by data centers and product factories.

"Overall, Apple has become a little more open-minded and more united than ever," says Mr Cook, who took over Apple, in the words of Fortune magazine. In some things, Tim Cook's actions are exactly what the employees and the company are desperately demanding. Tim Cook looked like he was using his own way to complete a long list of tasks that his predecessor, Steve Jobs, had refused to solve because of his stubbornness.

So? Is the apple still the original Apple?

Why Apple should be the original Apple, the company at the helm of the owner means to take a different route. If Steve Jobs is a "special apple", then Cook is a "love Apple". It depends on whether you want Steve Jobs's Apple or Cook's apple.

"I don't want you to think about what I'm going to do, you have to let go of what you think is right," Mr. Jobs said to cook with earnestness. "Today, Cook is important to start being himself, not to be Steve Jobs.

Maybe when jobs left, he knew exactly what Cook was going to do, just like Kangxi in history. There's only one Steve Jobs. If Steve Jobs wanted Apple to continue to be brilliant, he would just have to choose a man who looked like him, but chose a diametrically opposed style, so that Apple would have a good idea of what it was going to do, and that it would be nice to cook himself. (Sci-fi galaxies   Constantine /

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