Apple or will play bad business market?

Over the past 8 years, Apple has exported a large number of iphones and ipads to the world, and is expanding in a controlled posture, and now they have taken 90% of the profits from the smartphone market, and the ipad has never lost a gold medal in the tablet market, including market share and profit. If the consumer market is compared to a game, then, Apple can clearly close the eyes of customs clearance, more precisely, Apple created a new consumer market, and the use of strong technology, design capabilities, supply chain management capabilities and brand effects, the rules of the game here, so they always give people a "how to play" feeling , such as other handset manufacturers before the introduction of new products, it is inevitable to worry about the market, and even in the development phase due to consumer sentiment changes to cancel the entire project, but Apple does not have the trouble, they only need to focus on product design, the only need to worry about is the entire supply chain capacity to meet the huge market demand. In fact, Jobs brought Apple not one or two of the best phones, but a culture that consumers flock to, and now, Cook has used this culture to make a hard money.

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After playing down the consumer market, Apple is trying to get into the enterprise market, and they recently reached a partnership agreement with Cisco, the Internet giant, to bring the iphone and ipad closer together in the office network. In addition, as early as a year ago, the blue giant IBM has also begun to create Office applications for Apple devices, involving device management, big data and other aspects of the content. Apple CEO Tim Cook is always praising the words when he talks about these collaborations, and he believes that working with ibm/Cisco is like combining the "right 0 components", especially with the strong engineer culture that makes the unfamiliar person quickly become a friend, which is very beneficial to the success of cooperation, in short, Apple +IBM, or Apple + Cisco is a model with a value greater than 10.

The Apple is coming and the office is about to disappear?

Looking back on the past few years, the biggest change in life is that we can surf the internet, more and more network life from the traditional PC to the smartphone, social, games, shopping, reading and so on, it is no exaggeration to say that once something can be done on the phone, consumers will never bother to open the computer, such as qq/and other social tools , the author has been a long time without flirting with female netizens on the computer, and some new generation of the first time the Internet experience also basically occurs in mobile phones. Perhaps this is the scary thing about Apple's iphone and ipad: iOS can't hit the dominance of windows, so let the iphone kill the PC and give you the fundamentals of the hardware.

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In the increasingly popular market of mobile office, iOS has a natural advantage over other systems, first of all Apple's brand effect is no enemy, with which although occasionally will be a bit angry, but obviously, their things are very useful. In addition, the stability of iOS is also the end of the system to start with the letter A, which is very important for the enterprise, to know that the enterprise market is different from the general entertainment consumer market, entertainment mobile phone instability, consumers at best lost game points, but the instability of enterprise equipment will have disastrous effects, Especially for some heavy assets of enterprises, telecommunications enterprises, such as Google, the top business impact is even greater, it is said that they are down 5 minutes, the U.S. traffic will drop 40%, so the system to be as stable as an inert gas is the first priority before entering the enterprise market. There is no doubt that Apple's "eco-circle, balanced and progressive" development is more prone to stable systems than "open source is good and savage growth". Of course, Apple now has no flash applications to move to the enterprise market, their imac is only a niche product, in the fixed office, iOS has no way to compare with window, such as Iphone/ipad now can not complete the CAD drawing, Excel operation, etc. Developers need to create new work environments, such as virtual reality technology, to expand their operating space, which is why Apple needs to use the giants of the traditional enterprise market to come together to fulfill its vision.

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Perhaps, the office is completely mobile sound a little fanciful, the disappearance of the traditional office will take a long time, but the trend will not be wrong, the giant early layout, find new revenue growth should be exciting, not to mention, by virtue of Apple, Cisco, IBM's respective advantages of integration, They can come up with a few minutes to improve the efficiency of the service, such as relying on Cisco's strong network support, video conferencing is no longer a problem, Apple can be based on the development of new virtual reality, so that participants in different places are immersive, generating face-to-head meetings, such as IBM's Big Data technology, is becoming the object of the Enterprise crazy Chase, some enterprises even put forward the "record all design, verification, production process, and application" concept, when the record needs to expand to all the details, the demand for mobile devices will be geometric growth, and can provide the perfect mobile device business, it is Apple. In addition, the huge supply chain derived from Apple products will also help it enter the enterprise market, after all, suppliers to please Apple, to obtain orders, it is inevitable to package into the customer's enterprise services, even though, sometimes these services are not perfect.

A perfect match for Apple's centennial dream

As mentioned earlier, Apple CEO Tim Cook is always praising the words when he talks about these collaborations, and the Giants are looking forward to a better future with endless fears hidden deep in their hearts. In general, IBM and Cisco do not care about consumer usage, they are better at providing the backbone of the tool, but as the consumer's impact on the market gradually deepened, they began to realize the need for Apple's help, after all, the enterprise has the world's most consumer-savvy group of people, They know how to get consumers and businesses to spend a big price on their products, while Apple products are also facing embarrassment, iphone in the smartphone market is endless, but the ipad sales are not strong, Cook needs to find more rich applications for the ipad, such as the replacement of the factory's paper form , store some in-house staff training videos, and so on, but these are just the first-level apps that need the help of partners to activate the ipad more deeply.

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In the process of enterprise development, there will always be bottlenecks, this bottleneck is not only the general sense of decline in sales, profits and even losses, and so on, more a feeling of stagnation, this feeling can put employees into anxiety, such as Microsoft rules the PC operating system market, and continue to rule, This rule ensures that their employees get paid on time, as well as a hefty year-end prize, but as the opening statement, Apple's ambition is not just an impact on the operating system, they want to knock down the hardware base of the PC, which is why Microsoft is willing to burn billions of dollars to enter the mobile market, but unfortunately, difficult. Enterprise bottlenecks make people annoyed, give people pressure, but also means the driving force, in fact, those who survived 100 years of business, in the long history, the most reluctant to face the feeling of "stagnation", this feeling than loss, layoffs to more difficult to accept, hope, Apple, IBM, Cisco's cooperation, can let the enterprise market Huanran some , to improve the level of human productivity again, as for the company's century-old dream, but also just by the way. (New discoveries of science and Technology, Constantine/Wen)

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Apple or will play bad business market?