Baidu mobile search region optimization service description and experience !, Region service description
Today, SEO In Guangzhou is sharing the topic "using second clicks on pages to improve user experience of websites". Simply put, after a user reads a page, the user also needs to view the page on the current browser page. This completes the user's second requirement and the user clicks again.
After the keyword ranking of the website is relatively stable, we entered the SEO post-maintenance work. SEO's later work is actually to constantly fine-tune the website based on data, so as to improve the user experience. So where do we get the data? In this case, we need to use the page Click graph and link click graph in Baidu statistics. Note that third-party data cannot be used now ..
The page Click chart is a statistical tool in Baidu statistics. Most webmasters use Baidu statistics to better understand the concept of the page Click chart. The page Click chart includes a heat map and a link click chart. In the seo process, webmasters should make full use of the page Click graphs to maintain the website content. In particular, some high-quality content needs to be displayed to users, it is the most suitable for search engines or users.
Every search engine is striving for big data to get the user's mind, and pursuing the best user experience. As a webmaster, since there is a certain amount of data in the user experience, it should also do a good job of data analysis. As for how to use the page Click chart to deploy high-quality content, SEO In Guangzhou today shares with users how to reasonably present high-quality content in actual operations.
1. Analyze the clicks and focal points of the heat map page
The number of clicks is an option that must be analyzed. As the most intuitive expression of aggregation pages or content pages, you can analyze the content that the search engine source users like. Based on the content, webmasters can fine-tune the content and maximize the satisfaction of this part of the user, from the first screen to the second screen and the third screen need to make corresponding changes, remove less traffic content, increase the site popular click content. The degree of polymerization is also an essential component. The degree of polymerization shows the proportion of clicks on the page. The proportion is directly related to the popularity of a section on the page. The more popular the page is, the more reasonable the website structure is, the higher the recommendation content quality.
2. Analysis link click chart
Seo-related links are shown in the page Click chart. links are one of the most basic methods for transferring weights by search engines, the impact of a link with a high click volume on the search engine is paramount. Therefore, you need to properly deploy the link location. To achieve this, we need to unify the same links on the page, layout the same links in the same location, and reject multiple connections in different places. Sort out the links with relatively low keyword rankings and place them in hot clicks, it is conducive to improving the keyword ranking. The content on the first screen should be left blank and useful links should be properly laid out.
Conclusion: When you click a graph on a page, you can fully explore the content to present it to the user, so that the voting right of the user depends on whether the content is Baidu or haomsearch, I have mentioned that the content that users like is the content that search engines like. In this case, the ranking of search engines will certainly not be poor. Therefore, most of seo optimization in the new era is optimized content. It is essential to analyze content by clicking on a page.
The article views the personal suggestions of boshan (Guangzhou seo). If there are different suggestions, we can discuss them together.
Baidu mobile search region optimization service description and experience! Baidu mobile search now provides the regional optimization service to help users find and use local information and services based on their locations and help mobile sites increase traffic healthily and stably.
If you are a site that provides offline information services, you can add geographic location information to your webpage to help users locate your site more quickly.
The specific method is very simple. You only need to identify the following on a page with a region.
A) The Meta declaration format is:
Province is short for province and city is short for city. For details, see the following province and city lists.
Coord is the longitude and latitude coordinates of the page information, and uses the bd09ll coordinates. If the page information is of the city level, enter the city center. If the page information has a specific address, enter the coordinates of the specific address based on the latitude and longitude coordinates (you can obtain it through the address resolution API of Baidu map ).
Note: The province and city fields cannot be empty.
B) the webmaster needs to place the Meta statement inside the webpage source code tag, as shown below:
......
FAQs
Q1: Do I have to mark both the PC and mobile sites?
A: First, the region tag is mainly used for mobile search. The mobile search and retrieval mechanism allows users to search for PC or mobile sites. Therefore, both PC and mobile sites need to be marked.
Q2: What are the advantages of marking this?
A: Baidu users' search behaviors show that A large number of users are more inclined to search local or nearby results. After the webmaster cooperates with the region information annotation, We will match the region information on the page with the user's location to give priority to the close results. That is to say, your site will be more accessible to local users.
Q3: Can the longitude and latitude be blank?
A: It can be null. If there is no longitude or latitude, it can be
T = "province = Beijing; city = Beijing">
Q4: most of our sites are being searched by users outside China. Will there be problems after tags are tagged?
A: No problem occurs. Baidu mobile search uses precise requirement identification to make special policies for "field searches", without affecting the search results in different regions. At the same time, the webmaster still needs to note that only the region information of the page content or the page with strong regional attributes of the service itself is marked.
Q5: Do I need to submit the region optimization labels for this mobile search separately?
A: If the longitude and latitude are not marked, you do not need to submit them separately. If the page is updated, you can submit sitemap on the webmaster platform to speed up Baidu's indexing.
Here are a few cases:
First, let's take a look at the 58 city, which also uses a region on the pc end, which means it is helpful for the pc site.
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