Baidu bid Promotion URL wildcard usage instructions

2. {Keywordid} is replaced with the keyword ID (global unique ID, not the literal ID) that triggered the creative, and when there is no corresponding keywordid, the replacement is 0.

   {Creative} is replaced with the Creative ID (global unique ID) clicked.

4. 2

   {mediatype} was replaced by the identifier of the click Source, the source for the Phoenix Nest logo is 1, the source for the network is identified as 2, Phoenix Nest in the network of some high-quality traffic on the ads click on the logo source for the Phoenix Nest, Phoenix Nest in the Small network of ads click on the logo source for the Internet Alliance.

   {placement} was replaced with the specific site domain of the click Source. When {mediatype} is a Phoenix nest, replace with empty, when {mediatype} is the net Union, replace with the specific site domain.

6. 3

   {MatchType} was replaced with the keyword matching method that triggered the idea, the exact match is identified as 1, the advanced phrase match is identified as 2, and the broad match is identified as 3.

   {adposition} is replaced by the location and rank information of the creative that was clicked, identified by: Position + rank. There are 5 types of display positions, respectively, with the letter abbreviation for CL:PC left no background, clg:pc on the left side of the background, cr:pc to the right, MT: wireless above, MB: wireless below, ranking with specific digital identification. For example: Cl3 represents the 3rd place on the left of the PC without an undertone ad.

8. 4

   {Pagenum} is replaced with the page number of the clicked creative displayed on the search results page, an integer starting from 1, with {adpostion}, to understand the overall ranking of the clicked Idea in the search results. For example: {ADPOSITION}=CR1 and {pagenum}=2, which represents the 1th name of the ad position on the right side of the 2nd page of the PC search results.

   {abtest} is replaced by whether the clicked item participates in the "scenario experiment" and the status in "scenario experiment", identified as null for non-participation in the "scenario experiment", identified as 0 for the "scheme experiment", and for the control group of items, identified as 1 representing the participating "scenario experiment" and for the experimental group of materials. (using the "scheme experiment" function, please login The Phoenix Nest Promotion Management page, from the toolbar below to enter the "Advanced Tools")

10. 5

    {Dongtai} was replaced with the click of the creative is "dynamic creative", showing the dynamic creative logo is 1, not show the dynamic creative logo is 0. (open "Dynamic creative" function, please login Phoenix Nest Promotion Management page, in the account level "account other settings" Operation Open)

    {Bidurl} was replaced with the bidurl that triggered the idea. When the idea is not an industry-bidurl trigger, no substitution is made.

    {HAOCI} was replaced with a good word to trigger the idea. When the idea is not triggered by a good word quick throw, no substitution is made. SEM to promote dialogue rate, reduce conversion costs!

    END

Precautions

• 1. Wildcard replacement is available in keyword and creative access URLs, mobile Access URLs, PC and wireless trail in additional ideas, and display URLs do not support this feature;
• 2. Wildcard characters are strictly case-sensitive, such as the input symbol {Creative}, you will not be able to implement wildcard parameter substitution
• 3. Multiple duplicate wildcard identities are inserted for the same access URL, and each wildcard identifier will be replaced with a parameter
• 4. For user-submitted error wildcards, no parameters will be replaced
• 5. When adding the URL wildcard, the user must ensure that the URL connectivity is not affected, Baidu does not connect the wildcard identifier for the special processing of connectivity related.

Baidu bid Promotion URL wildcard usage instructions