Big God dozen millet, Zhou Hongyi's strategy battle

These two days of mobile phone ring is really lively, the first big God tore forced millet, and then the millet tear forced music vision, mobile phone ring opened the tearing force mode.

Vicious Zhou 祎.

6Month9Day, the Big God mobile phone official micro-blog through the configuration, than the way the price, formally to the Red Rice cannon. "The Great GodF1plusEdition,399Yuan "Tell the friend: This is the real invincible price!" Same configuration,who dares to lower the price than me?! Compared to red rice2 A, the processor is upgraded to Qualcomm64bit,the screen is enlarged to5inch,front camera raised to500million pixels,Battery increased to2500Mah,the point is, the price is cheap .100Yuan.

"Great god F1 2g meta ' the best way to salute friends , who dares to configure me taller than me?! Compared to red rice 2a, processor upgrade to Qualcomm 64 memory up to 2G, screen increased to 5 inch , front camera lifted to 500 million pixels , battery increased to 2500 > Ma. The

more ruthless is still in the back. in 6 months , Zhou Hongyi disclosed the cost price list of the red Rice 2A and the Great god f12gb in the personal microblog . According to this list, at the same price, in the performance configuration is fully ahead of the red Rice 2A, each of the great god f12gb version in the Profit loss 45.58 yuan, and red Rice 2A profit for 144.03 Yuan.

Zhou Hongyi This trick really ruthless, directly pulled out the millet underwear.

The Zhou 祎

Lao Zhou said he was the first to understand the millet model, from the old week's current routine, he not only read the Millet model, but also some innovation.

this time into the mobile phone market, the old week first in The UI layer launched the OS, then acquired the big God mobile phone, followed by the introduction of the cool mobile phone brand. The former corresponds to Millet MIUI, the latter has become the old week hand of a knife, strange cool brand is the original of the old week.

you know, at the system level, Android -based custom development is more or less problematic. In the message that the OS has been exposed, Zhou Hongyi from the system's compatibility, security, giving users more autonomy, which is of no small appeal to users.

In the thousand-yuan machine market, the big God mobile phone is famous. The great God as one of the brands of the mobile phone brand, this time was Zhou Hongyi with the pioneer of the sniper millet. At present, the great God has been to the millet lethality is appearing.

The introduction of the cool brand, it is Zhou Hongyi for the domestic mobile phone market polarization of the other hand to prepare. Because in the domestic market, to price war, but also to brand premium, only in this way can survive.

Today Zhou Hongyi, the mobile phone market, is already more confident.

Battle Millet, Zhou Hongyi's strategic battle

We know that Zhou Hongyi again into the mobile phone market, is to rob the entrance. To mark Millet, Zhou Hongyi is to let people know his determination and courage, even if he does not earn money.

whether it is 399 yuan Big god f1plus of the red meter 2A, or the great god F2 to mark Millet Note, the big God mobile phone at below cost price sales, let users, is a popular "free" strategy for Zhou Hongyi. Through the "free" strategy, Zhou Hongyi played the Great God's fame, played the Big God sign, more users began to use the big God mobile phone. In the case of the great God against millet, the great God has proved himself to be the king of mobile phone price. It can be said that Zhou Hongyi's strategy has been half done.

The other half of Zhou's 祎 strategy is his dual-brand strategy. Big God is the knife, responsible for the mobile phone market front-end of the fight, rob the site, and spread the quality of the great God mobile phone is "food", to give people with temptation, the tone can be higher, the price can be more expensive. With the early marketing of the OS, plus the fame and quality of the great God mobile phone, the future of the cool mobile phone can be.

As the saying goes, Reign is born. The current mobile phone market, has changed from the Red Sea to sea, the old week strategy, but sea deep, where is the vitality? Can the old week kill the bleeding sea, break out of the live, lay a new Jiangshan?

We wait and see.

Big God dozen millet, Zhou Hongyi's strategy battle