Brush screen red phone shell, seconds to change the back of the game, is the door seconds to earn good business

March, a mobile phone shell suddenly in the various game sites and communities to brush the screen.

A company called Wanle cases, launched a price of 506 yuan mobile phone shell, and the price of a little scary shell, the biggest effect is to let the iphone series model second Game Boy handheld games (hereinafter referred to as GB).

When a friend of the news to me to see the time, I am very wen Sao back a word "Li du Psalm of oral, has not felt fresh." ”

Nothing else, it seems that every year before the iphone to go out of the new machine, there will always be a similar news, by the way in the upcoming change on the aircraft, for not yet ready to buy a new machine users, brush a sense of existence.

But it has to be said that such a creative is really a good business, or it is impossible to turn over every year.

I remember just 2 years ago, there is a door to create a variety of game theme accessories company, on April Fools Day, released a GB-themed mobile phone shell concept map, you can plug in the old box of the GB game card directly to play.

As a result, the joke was sought after by users, the company also on the trend in June held in the E3 exhibition, launched the mobile phone shell, immediately bought a applause.

Why?? If anyone familiar with Nintendo's history may say that the game was released in 1989 and discontinued in 2005, the console sold 200 million units, the feelings and memories of Gen Y and the rest.

Light this, there will be a lot of ashes powder out of pocket, after all, the generation of Game Boy is now the main consumer of the iphone.

You can think of this idea as a sentiment effect for a particular group of people or a fan economy, but it's not enough to have a company every year to brush a GB phone case.

The experience of a player named Gabbelago may be a better illustration of the problem.

Also 2016, this player deeply in the mobile phone play game, light touch not enough with sense, deliberately spent a few months to grope, the result Leng let him use 3D printing technology, toss out a GB shape of mobile phone shell, but also is specially for playing ar game "fairy Treasure Can Dream go" and special, It's also a bit of a Nintendo product.

Well, such a personal geek mode, in addition to praise, there is not much to imitate the doorway, after all, 3D printing, or specially adapted to the game's repeated trial, the average player is still a bit far away.

At this point, it is necessary to go back and say the article at the beginning of 506 yuan mobile phone shell. Perhaps a lot of people will be brain repair, this is just to let the button replace the touch screen, and then change a play of the mobile phone shell, similar to this can be "fairy treasure can Dream go" of the personal products.

But the answer is not, this as the phone around the shell, it is not only retro and restore, it is also in the sales perimeter, the matching game as the surrounding sales.

The company named Wanle cases, while selling mobile phone shell, but also provide users with the "Tetris", "Snake" and other 10 Super Classic games.

In other words, your phone shell is not a device, if the user base is large enough, perhaps it can become a GB game machine, in the name of the platform to customize and sell exclusive games.

This is quite similar to the current many of the various types of mobile phone AR, VR and Bluetooth peripherals play, just appear to have a black technology taste, but also with a retro feeling.

Just don't know, so the cottage out of a GB shell, with some classic games, there is no copyright issue ... (published in "People's post and telecommunications," March 30, 2018 "Happy Travels" column 186)

Zhang Shule, People's Daily post, internet and gaming industry observer

Brush screen red phone shell, seconds to change the back of the game, is the door seconds to earn good business