Chensongsong: Upload video so set up, twice times more video drainage effect

650) this.width=650; "Src=" https://s5.51cto.com/wyfs02/M01/95/B1/wKioL1kY55aDCLNjAAGvwBUOuIM189.jpg-wh_500x0-wm_ 3-wmp_4-s_2671237997.jpg "title=" 2017.4.1tt.jpg "alt=" Wkiol1ky55adclnjaagvwbuouim189.jpg-wh_50 "/>

Every video, it's your gold salesman.

This is my first 46 Video Marketing original article

instead of searching for ten years, it is better to spend a year studying, to earn 9 years of high salary!

we provide accurate target customers by optimizing video, 1, accurate target customers in the next 2-3 years to give us at least 1000 dollars above the value of more than 1000 non-precision target customers to create value.

Upload Video The most critical two aspects, one is the choice of video platform, the other is the release of video optimization.

Optimization of good and bad directly determines the video ingest, search, ranking, click, Watch, drainage effect.

Most people optimize the video, focus on the inclusion and ranking, never considered the click and watch, thought to have included, there is a ranking can be smooth drainage.

In fact, more important than the inclusion and ranking is to click and watch, if the video ranking to the home page, ranking is very stable, but the user is not click, watch your video, that is equal to the video white upload.

Remember, our video is only There is a click, there is watching, users may actively find us, otherwise the drainage effect is of course very poor.

Next we share with you how to improve the video drainage effect:

To deepen understanding, take brewing equipment as an example

1. Video Platform

Can send the video platform full hair, the first to send a large flow of video platform.

Let's start by listing the video platforms to which videos related to the brewing equipment will be published, in sequence, and I've written an article before, and you can findthe 22 free release video platform.

The pre-release is in accordance with their own feelings released, but later, you can see the video of their own brewing equipment in those video rankings, traffic, priority through the original or audit, at this time to adjust the order of the release video, priority to release the platform of large traffic.

2. Account Registration

When the platform is selected, the following is:

① Mobile Phone Number Registration

Direct registration, without any restrictions, do not want to other registration methods, no, we carefully do a good job of video content, a platform for an account enough to use.

② Nickname

See what you do, the best 2-5 words, do not have ads, general brand words/personal names/individual stage name/plus a combination of industry words.

such as: small black chat computer, play car, a minute to fall in love, brew good wine, immediately can judge what is to do, this is very key, can let the other party immediately remember you, in the 3 seconds immediately decide whether to pay attention to you.

③ Avatar

A look at the head immediately clear what you are doing, through the avatar can be judged out, so the avatar should be carefully designed, and to be simple, in the blink of an eye can know what you are doing, at least can guess a sorta.

can be expert /consultant Avatar, Trust is high, build trust is fast, you have to build trust from every angle with the customer, trust has, the next is very simple.

of course It can also be a white or light-colored picture, plus your nickname text is also possible.

3. Video Three Musketeers

Next Video Musketeers (title, Introduction, label), is the active source of precise flow, you Drainage effect is not good, the main reason is the video three Musketeers not set.

① video Title

title accounted for the entire video optimization of 80% importance, ingest + search + ranking + click + Watch, which one of the effects of a bad first to see the video title, starting from the title.

Because the title is the first sight of our users, click not click by the video title decided.

that's good. the video How to write the title, share a formula with you: Curiosity + keyword + specific mass demand

I one by one explained below:

Curiosity = Easy to attract customers Click + Watch (must make customers curious, not curious many times is not clicked).

keyword = location + Search (let users find us by searching)

mass Demand = positioning + precise clicks (people who need to see, more willing to see)

video Title case 1:

The 4 headings, the basic effect is the same, you see which click and watch the effect is better:

notation 1: How to choose the brewing equipment

notation 2:3 Ways to choose a brewing device

3: Learn to choose the brewing equipment of the 3 methods, the wine rate is twice times the original

4: Learn to choose the brewing equipment of the 3 methods, each catty of grain more than 22 wine

above Just for example, it doesn't mean real. exist , write according to the actual situation, do not exaggerate.

notation 3 andnotation4 is the same . ,4more than 3more specifically,SimpleRude, anyone can read,andAlcohol yieldBigMost people can't specificallyEngageunderstand.

video Title Case 2:

1: Home workshop small brewing equipment purchase need to pay attention to what

2: Buy a home workshop small brewing Equipment 8 precautions

notation 3: Shop for a home workshop small-scale brewing equipment save money and brew good wine 8 precautions

above Just for example, it doesn't mean real. exist , write according to the actual situation, do not exaggerate.

You see which is more desire to click, here I am using a brewing equipment, for example, you can apply your own video title, the principle of the interlinked.

② Video Introduction

The role of video introduction is not to let you send ads, but let you guide users to watch the video, the formula of the video introduction: Curiosity +2-3 benefits + Search Keywords

the same as the title, just from the current video content to extract 2-3 benefits, and according to the title of the text directly listed, add relevant search keywords, and then put in the video introduction .

The equivalent of the same video to write the relevant 3 titles, and then listed in the video introduction, so that the understanding of it, here is not an example, please see the title wording .

③ Video Tags

tags are actually from the video title, video content, video introduction to refine the relevant keywords, industry words, brand words, etc., but remember, the title, introduction, tags must contain common keywords, so the search probability is relatively high, when the video is searched, you can also get a good click.

directly write 3-5 keywords related to the current video content, such as the first title: Brewing equipment, wine machine, stuffed wine, not related keywords do not write , as long as the precise customer target customers.

So the video title, introduction, the label is mutually compatible, complementary role.

④ Video Classification

The more relevant the classification is related to the brewing equipment, the more accurate the flow inside.

Not accurate flow of the resolute don't.

The title is to upload the video, as well as optimize the video the most critical link, the title from the good, less, the title is not good, plummeted.

Be sure to make a lot of effort from the video title.

we'll continue to share the first 10 episodes, please watch.

Interactive Communication : You are in the operation of video marketing have encountered what problems, welcome message!

I am Chensongsong,6 years of video marketing combat operations experience, a daily original video marketing articles/videos.

This article is from the "Chensongsong Video Marketing" blog, make sure to keep this source http://chensongsong.blog.51cto.com/12760984/1925675

Chensongsong: Upload video so set up, twice times more video drainage effect