Common terminology for Websites

DAU: Number of active users (Daily active user) daily
MAU: (Monthly active user) monthly active subscriber volume
PV: (Page view) PageView, can be understood as the total number of times the page has been viewed
UV: (unique Visitor) unique access volume, can be understood as how many people have seen the page. It is clear that UV is not greater than PV.
ARPU: (Average Revenue per user) average revenue
ROI: (Return on investment) ROI
Cookie:cookie is a piece of information that the server holds on your computer so that the server can use it to identify your computer. When you are browsing the website, the Web server will send a small piece of information on your computer, and the Cookie will help you record the text or choices you make on the site. The next time you visit the same website, the Web server will first see if it has the last cookie information, and if so, it will be based on the contents of the cookie to determine the user, send a specific page content to you.
Http://zhidao.baidu.com/question/4630472.html?fr=iks&word=Cookie&ie=gbk

Conversion rate: When a user clicks on a page, it produces the desired number of specific actions, the ratio of the total.

Bounce rate: The bounce rate is the percentage of traffic that is left on the portal page (such as the homepage of the site) and the total amount of traffic that is generated. Is the proportion of users who come to the site and only see a page on the left. The pop-up rate is an important indicator of whether the site meets the user's needs.

User path: The flow of individual modules in the app or website.

User Behavior Path Analysis: The Internet industry-specific kind of data analysis method, it is mainly based on each user in the app or website click Behavior Log, analysis of the user in the app or website each module of the flow laws and characteristics, mining user access or click Mode, and then achieve some specific business purposes, such as the arrival rate of the app core module, the specific user group of the mainstream path extraction and browsing feature characterization, app product design optimization and revision. Http://blog.sina.com.cn/s/blog_624345430102vpc1.html

Modal and non-modal: modal dialogs, meaning that when the dialog box pops up, the mouse cannot click outside of the dialog box, which is often the case when the user does something. For example, the Select Font Color dialog box for Windows, you must close the dialog box before you can do anything else;
Non-modal dialogs are typically used to display controls and data that users need to access frequently, and to access other forms in the process of using this dialog box. For example: Word's Find dialog box. You can click anywhere directly, for example, to add an attachment when sending an email is a non-modal.
Http://www.zybang.com/question/d4ce62416ec642f30db6be8beeeaf657.html?fr=iks&word=%C4%A3%CC%AC&ie=gbk

Focus Map: The focus is the image ad switch display effect

Common terms for Web sites