Cook bid farewell to jobs-style simple rough apples are becoming more pro-people

In a November 3 message, CNET wrote that Apple became more and more pro-people, and chief executive Tim Cook also announced his private life to the outside world. The article argues that Apple has changed the image of the past, becoming pro-and open not only reflects Cook's personal character, but also commercial considerations. To make their products a private tool for users, Apple has to be more intimate with its users.

An arrogant brand that likes to use his own extraordinary ideas to crack down on users is gone, the apple that always laughs at the fact that users don't know what they need is changed, and now it starts embracing users with open arms, so what's wrong with Apple?

Some think it reflects the character of the new chief executive, who is getting more information about his job after releasing the IPhone and smart watch. Indeed, Tim Cook's way of doing things changed Apple's usual, crude, and brutal, monarch-style PR strategy.

But is this just a reflection of the CEO's personality? Or is the revamped Apple brand trying to redouble its efforts to change the world?

As a thriving and successful company, it is hard for Apple to be a rebel figure. Just like Coca-Cola was not the world's most popular drink, but once it became a global phenomenon, Coca-Cola began to appear in a soft image.

Apple has struggled to dominate the higher-end market, but as Apple products have sprung up, and Apple has signaled that it is not going to produce for everyone, it hopes that everyone will want one of its products. This feeling a lot of people will experience, you meet a person in public, sometimes think: "He is really annoying, although don't want to say so, but I really like him." "Maybe this is what Apple wants to bring to people, but in this case, someone will stare at Apple's products, and when it comes to privacy and attitude issues, they will bounce back."

But when Cook came to power, he obviously wanted to change the cold, glamorous image. He will apologize for Apple's mistake, and now he wants to announce his private life.

These practices may be genuine, but they also have a commercial purpose. When Apple enters large markets such as China, it is no harm to have a more friendly attitude. And people's lives are more reliant on mobile phones and tablets, and new Apple products need to become more personal, plus payment and health services, and Apple will have more and more control over our personal information.

Now Apple products appear in our hands and ears, next year it will appear on our wrist, and in the future it would like to appear on our necks and collars.

To be an intimate tool for humans, Apple must ensure that it exhibits intimacy rather than the kind of cult that it used to be.

than other brands. Users are more loyal to Apple. A recent survey shows that about 73% of teenagers say their next phone will be the iPhone. For a mobile phone that is not designed for teenagers, this is a high proportion of the scary. This means that brands such as Samsung, while creating memorable products, must transform people's perceptions and perceptions

Apple is a big step ahead in both business and emotional, and it's no bad for users to be better.

Cook bid farewell to jobs-style simple rough apples are becoming more pro-people