Did Samsung do the job for Apple or to fight back?

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Opponent, the other hand of achievement dream. Over the past four years, mobile phone terminals have been dominated by Apple, Samsung, the most famous bridge segment is two companies joined forces to seize the smart phone industry's high profits. Both cooperation and the delicate relationship between competition, also called the human history of the wonderful, in fact, we really have to find such a topic in the FMCG field of "peerless double arrogance."

2014 ago, the industry will think Samsung, Apple will continue to keep this hell of a relationship with the 500 years of domination of the smartphone industry, but it is not surprising that Samsung culmination, Bingbairushandao, is Apple CEO cheerfully announced that he likes a man, Lee's father can only live in the hospital While iPhone6 a machine is difficult to find, Galaxy has been mocked "has been imitated, never surpassed", as to say, 30% of the Galaxy users to the iphone is just the way to go.

The more rational description of Samsung's decline comes from icy earnings, with its latest financial results showing a third-quarter profit of just 4.22 trillion trillion won, a big minus 48.8% per cent, while the top three business groups, the worst downturn in the mobile business, income only 23.52 trillion won, down 15%, more worrying is that Samsung has been in a downward rhythm for the year, with no bright spots in the first and second quarters, or even the throne of China's first mobile phone sellers. In short, Samsung in 2014 not only lost to Apple, but also let the domestic handset manufacturers joined hands to give a sap.

Terminal business fiasco repeatedly, let people sad, but far from the end of the Samsung brand, at best, is a "small crisis of prosperity." Compared to Nokia, Motorola or BlackBerry, Samsung has a scary whole-industry chain advantage. In fact, the author has always believed that the smart terminal to Samsung a little "ensemble" nature, their chips, batteries, display business is its true forever not pull out of the base, also enough to support its tide over any difficulties, and then a local tyrants version of the "Foxconn", good for people on behalf of workers.

Samsung embattled, IPhone6 's deadly blow

The decline of Samsung's mobile phone business seems suddenly, Cuikulaxiu, but it is doomed to do things, or they prematurely to the mobile phone selling points are used, such as large screen, low price, high battery life, multi-processor and so on. With the maturity of the industrial chain, these previously unique bright spots are mediocre, especially after IPhone6 launched the big screen, Galaxy appears very Earth turtle. In fact, the consumer of the mobile phone screen has a near-instinctive yearning, not only in reading, games, movies and other aspects will have a better experience, and the big screen brings the shock is more obvious, moreover, the B is also more type, that is, "no matter which manufacturers launch large-screen mobile phones, will be to a certain extent to improve sales. Earlier, Apple insisted on not launching a large-size iphone, on the one hand, because of the amid of the Lord's legacy, more strategic considerations. IPhone5S before the phone, Apple only through industrial design, color can compete with Galaxy's big screen, that is, Apple has been holding the last big trick useless, and the competitor played Hollingsworth. Now IPhone6 and Iphone6 plus are popular in the global market, almost directly seconds to kill Samsung, according to a survey of 30% of Galaxy users have begun to save money, ready to buy IPhone6, survey samples of up to 4000 people, from the United States, the United Kingdom, Italy and China four countries.

In addition, the rise of Chinese handset manufacturers also threatens the status of Samsung, Xiaomi, Lenovo has won the first place in China's market share, and they are not entirely by price war, but also made a number of technology, patents and marketing breakthroughs, their success and Samsung's decline is not in the accident. Now, the mobile arena left to Samsung is not optimistic, the main opponent IPhone6 no flaws, Samsung can only hope that Cook himself will suddenly cramp or diarrhea, on the edge of the arena, there is a group of Chinese forces in guerrilla, obviously, in this case, Samsung turned over the hope is very little, simply no.

The entire industry chain, the Samsung Empire is still stable

Galaxy in the smart phone "all the people," is an irreversible trend, perhaps in the future of a quarter, the Galaxy Note n+1 will still make a bright, more sell 三、五十部, but since the Samsung can only drown in the sea of Chinese mobile phones, together look at the iphone n+2, And scramble for Apple to leave the leftovers market. But this does not affect Samsung's historical position in the field of human consumer electronics, or even the short-term earnings of Samsung's employees, whose entire industrial chain advantage has kept the empire firm.

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At present, Samsung Electronics with almost all of the core parts of smartphones research and development and production capacity, and all reached the world-class level, in fact, only the CPU and display two process is enough to allow Samsung to eat 20 years, this is the entire industrial chain of the most core process, but also the highest profit two areas. Samsung's exclusive Super AMOLED display is synonymous with a high-end display that directly guarantees the iphone's huge shipments, and the CPU chip is Samsung's killer, and Mr Lee has been interrupted by a bad mood, directly interrupting the supply of iphone4s chips, Foxconn workers have not worked overtime for two weeks. The rest of the components, when the battery is the most critical, but also Samsung's strengths, large-capacity batteries and Galaxy S5 on the Super power-saving mode of success also proves that they have achieved the world's leading level, a better picture is that Samsung solves the consumer electronics battery bottleneck problem, It is possible that Samsung's new boss will become the new world's richest man directly.

I have previously written an analysis of Samsung's entire industrial chain, the prediction of Samsung's development model will help its long-lasting, perhaps the end of the field will have ups and downs, but the demand for core components will not be due to market, consumer preferences and there are too many changes, that is, who can have core parts of the development and production technology, Who tightly hold the lifeblood of the industrial chain, not to mention, Samsung a grip is three.

Or counterattack, Samsung willing green leaves?

As mentioned earlier, Samsung's handset makers, such as Nokia and BlackBerry, are their own industry-chain advantage, giving them the capital to view galaxy as "hobby and ensemble." Although the sales are a bit lonely now, but far from the end of the world, not to mention, their market share is the highest, the only uncertain is that Samsung still have the mind to die knock Smart terminal? The author thinks, they can relax mentality, make good use of their whole industry chain advantage, good foundation and can provide nourishment of green leaves, not only can make a fortune, also can help Samsung advance in smart home, Internet of things and other future fields.

Apple has signed a new co-operation agreement with Samsung, according to the Korea Times news. According to the agreement, Samsung will provide Apple's iphone and ipad devices with a customized a-series processor from next year, with Samsung expected to provide Apple with 80% of chips by 2016. After the news was burst, it sounded a bit painless, and the focus of the discussion focused on the two companies ' partnership after the patent war, and the mindset of Samsung, but the more fundamental point was that the huge profits and job opportunities that Apple's orders brought, in fact, Too many businesses on the planet are looking for a relationship with Apple: The Sapphire Enterprise Gata is trying to get up quickly by IPhone6 's Fast lane, without Chengxiang but breaking a ground, directly bankrupt; Foxconn also continues to be a surrogate king because of Apple's light, and some people even play "Thanksgiving apples" slogans, In short, Apple is like ginseng fruit, bite will be able to live forever.

Samsung for Apple OEM, a bit of the meaning of counseling, but will not affect the cooperation will become a match in the field of consumer electronics. In fact, single from the technical level, I hope that the industry chain can have a clearer division of labor, this may appear a mobile phone beyond iPhone4. After all, when everyone is focused on what they do best, the chance to do it is even greater, and the only problem is that the price will never come down. (New discoveries of science and Technology, Constantine/Wen)

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Did Samsung do the job for Apple or to fight back?