Do a good job of app promotion channel statistics, to filter out high-quality traffic

As an app promoter, the boss must have set a budget for you and really want you to have at least 10 million new users.

So you start to carefully list the channel and direction to be put in this year. such as this:

You will find that the flow of channels in fact there are many, but not every channel is suitable to do the promotion, may your product homogeneity serious, may your product supervision risk, and so on, these problems will affect you in some channels can not play the advantage of their products.

So many app promotion channels, how to filter out high-quality traffic?

So how do we go about implementing our own promotion plan?

In lean marketing, the author's view is clear, he summed up 3 paradoxes: The goal is not the more the better, the more resources is not the better, the user is not the more the better.

Even in a resource-rich situation, we should look for a clear and simple goal, and according to their own products, the company's advantages to find a single point of breakthrough. Focus on human and financial resources, quickly build up the advantages, form a barrier.

The operations director of the Fast Wallet shared a distribution map of the traffic pyramid in the Shanghai offline financial field of the bird's note:

Common traffic distribution on the market includes the shell, promotion, and long tail layers, where the top of the traffic is the App store traffic.

We have just said that a single point of breakthrough, then for the top of the best quality of the flow, how should we get it?

The key is to do a good job in the channel statistics, and shareinstall this technology has become the ideal choice for the majority of enterprises.

Shareinstall is actually a promotional aid for apps. App developers can promote their products more precisely through SHAREINSTALLSDK. Streamline user installation processes during user installation to improve user experience with installation. In addition, SHAREINSTALLSDK is also a channel statistics tool, can be a full range of analysis channel promotion effect.

If an app for advertising, cast TV, bus, Subway, web and other advertising channels, today came 50,000 users, but the user is from which channel, without an accurate data, how to promote the channel to the fittest?

Shareinstall's channel statistics function allows users to more accurately understand the effects of different channels of promotion, more importantly, this feature is free.

Unlike the traditional promotion, the mobile app promotion plan not only burns the brain, but also the realization of the program is very important. Many good programs often fail to achieve the desired results because of technical barriers.

Do a good job of app promotion channel statistics, to filter out high-quality traffic