Does app promotion really have a shortcut?

app Promotion status for small and medium-sized developers

Easily take out tens of millions of advertising costs, that is danale, in addition to the Bat app, which app has to do their best. Some small and medium-sized developers are even poorer, and app promotion budgets are even almost 0. Most apps have a promotion budget that's basically within 200,000.

Now the App Store's per-user activation cost has been over 10 blocks, the banner location of tens of thousands, offline pre-installed is only the Giants can play. Abroad can be crowdfunding, domestic or provincial.

Objective reason: Various app types are maturing in the market, leaving space for developers to shrink. The more intense the competition, the higher the user's cost, the more difficult the target users get, and the less experience of some small and medium-sized developers. App promotion has reached a difficult point in history.

is the app promotional ads effective?

Originally do not know, want to do the promotion of the first time to think of is search, help, Weibo and Baidu have some company information, said to be specifically to help the app to promote, as long as the low cost and according to a small amount of download. The result hehe, the original is all cheats company, use the platform to sign a lot of me this kind of developer, on the Micro Bo Internet station casually send a message, there is no real guide the method, but also to free money.

what should I do with app promotion?

The first step: Choose the channel that really suits you

The second step: promote people to constantly improve their skills, while taking more imaginative marketing tools

How to choose domestic channels?

Compared to before, the domestic Android channel has been concentrated more. By volume, the Android channel should be Baidu, Baidu this block can focus on Baidu Mobile assistant, offline pre-installed strength is very fierce, the user volume growth very fierce. Xiaomi user number is general, but the band effect is not general.

iOS is still 91, synchronous push, pp and fast use, are the old iOS channel, the volume has been steadily improved.

But sometimes also to consider some unspoken rules, the second half of last year, the overall Android channel and is an example of the dotesports to do the hand-tour for this is also forced to repurchase  of the shares, the application store is also to queued.

According to the market development law, in the market mature and stable stage, the small and medium-sized developers market will have a certain shrinkage, but the product quality is high enough, the user positioning enough accurate app still has enough market prospect and subversion, the rest depends on the market trend and promotion, and perhaps a little bit of luck.

If you want to be bigger then, in doing a good job in the foundation of the product, we must first see that some vertical areas have already been set, maps, news and so on Mo touch. But there is great potential for a customized app for a particular user's needs or for a particular segment of the population. From secret to magic and to face, this year we have witnessed a number of applications that can break the monopoly of giants. Second, creative marketing can still push the app to the top, but the premise of marketing is to find the target group, otherwise it is too difficult to carry out.

There is nothing to share it?

An app for more than 2 years of people, the information at hand to organize, in the benefit of mobile Internet, all share out, you can go to see. --"app promotion real-world dry-share (top)"

Does app promotion really have a shortcut?