Domestic handset manufacturers what has been done in the past six months

Domestic handset manufacturers what has been done in the past six months

6 Once a month, on the enterprise to do half-yearly summary report, the domestic handset manufacturers naturally also should hand in homework. Generally speaking, everyone will take out the good side when the focus, as far as the less will cover a cover, and so on the second half of it to get out of the sun, in case there is no hole to fill up, as long as find a variety of reasons to justify. It's not shameful to have a hole, but it's good to do it, but everyone is accustomed to hiding it.

So, this half a year, domestic handset manufacturers have done what?

Cool Faction 4G took the first

last year 11 month 22 days, Cool faction put forward the pilot 4g development Strategy, pointed out that cool faction to seize China 4g the position of the market first. and set a year-round goal: the launch of 30 balance 4g phone, Span lang= "en-us" xml:lang= "en-us" >4g handset sales exceed 4000 million.

5 month, cool in domestic 4g Market share reached 23.1% , more than Samsung, Apple ranked first. 5 month 24 day, Cool send 1000 million 4g mobile phone in Dongguan factory. These data very solid help cool faction to seize the Chinese 4g Market first. However, the cool will also have to see the current situation. The reason to get 23.1% share and occupy the first place, is cool faction Rob thousand Yuan 4G Mobile phone opportunities in return, hooked up to China Mobile push 4g mobile phone, and this half-time ZTE, Huawei, Lenovo and other in 4g mobile phone on the force of some late, to a certain extent for the cool to get the first way. At a low price for the scale, this normal approach in the first process played a big role.

In the second half,4G is the focus of competition between operators and manufacturers. At present, the three major operators are intentionally empty 3G terminal for 4G mobile phone way, "China United" Three are also pushing 4G. Once this momentum gradually ferocious, cool first seat, so, next how to ensure not to be beyond the ugly, need to do homework. However, cool faction grab 4G first taste of the joy, follow-up development should also be strong.

Huawei Brand Image has been recognized by users

For Huawei, this half-year, in addition to high-profile conference, not packaging what the concept of tall, nor like a hammer boast of feelings, but seriously do products, with high-quality products and attentive service in the display of their own. Everything from products, with products to win the respect and trust of consumers, this is the best way to establish brand image.

As a technology as the core of the enterprise, Huawei this half-year is the most awesome other manufacturers are the most admired when the Kirin 920 chip. The world's first eight-core and LTE CAT6 standards provide the fastest 300Mbs download speeds compared to the mainstream 4G chips on the market. This not only makes other handset manufacturers envy, chip manufacturers will also tremble. After all, chip this thing, not who want to play can play, who want to play can play good. As for the next step, of course, I hope the chip hurriedly sold out, but this matter can not be anxious, first in their own products to use, the technology to do a solid, not worry about later no one wants.

In this period of time, the glory is also quite active,3C,3X,X1, Glory 6 products, a more than a force, product experience, production process gradually exquisite. As an independent brand, a lot of people say that it is to be with millet wrist, but I think, Glory 6 release of the time with everyone explained----------------------This is Huawei's consistent business heritage, in line with Huawei's personality. Rather than catching up with others, it is better to do their own, this attitude is worth all manufacturers to learn.

It is worth mentioning that, Glory 3C 5 months to sell the 420 million, Glory 3X is also known to have more than million sales, Glory X1 will also be near about (I contributed a part). Behind the numbers, it can be dimly seen that the glory has been in the hearts of consumers to establish a good brand image, at least for me, from X1,P7 has already realized the new image of Huawei.

ZTE's path to change is difficult

Also as a technical school, ZTE this half a year is also lively enough.

First, a professor of internet cells came to the stage to propose a fresh "3c strategy", thrown "ZTE to enter c era (the general feeling is in the advertising of a drink) declaration. Second, ZTE will be the first product launch abroad, star 1 in South Korea, the release of the Seoul did change the ZTE has always been rigid style, from the product name to the release of the form of a person before the bright. Again, the Red Bull mobile phone, although the name and drink, but see ZTE Change in the minds of consumers the impression of the efforts. However, compared with ZTE's desire for strong change, the reality seems to be unsatisfactory.

since last year released u9815 to the domestic first td-lte The network card began, ZTE has determined to reduce 3g terminal, focusing on development 4g mobile phones, and has set a full year 3500 million Span lang= "en-us" xml:lang= "en-US" >4g terminal, the domestic market share of the first two targets. At the beginning of the year, Zeng Xuzhong clear ZTE to take the fine route, significantly reduce the line of thought, and pointed out that the year launched 30 Department 4g terminal target. However, regardless of the number of products sold or 4g end product category, and the target of a large difference. In the first half, ZTE has launched the secret, star 1 , Red Bull v5 , Nubian x6 and the newly upgraded green Seminyak 2 and many more 4g products, but all 4g models add up, So far its sales are reportedly not up to 2 million units. As a technical school, a company with strong production capacity and manufacturing capacity, the number of poor, the reason is not as simple as it seems.

Take the cat as an example, after 7 rounds of open sales total is only tens of thousands of Taiwan, was the user named Hunger Marketing hat. In fact, ZTE can not have goods do not sell, this is not ZTE's style, so supply is the most reasonable explanation, and its fundamental reason may be unable to get enough 801 chip from Qualcomm. If that is the case, then the problem will be more serious. At the time of the 4G Market, having a strong production capacity is the foundation, and the industrial chain integration capability is crucial. Timely access to hardware supply, rapid production of products spread to the market, is the fierce market competition in the key to a firm footing. If ZTE loses the strength of industrial chain integration, the future may be no future.

In addition, for the 3C strategy proposed by Zeng Xuzhong, ZTE to enter the C -era, after the new theory proposed, there is no obvious change, there is speculation that the internal resistance is too big, want to change will touch the original business structure and personnel system, This is basically not possible for ZTE. Of course, an enterprise, especially ZTE, this behemoth to change is not overnight can be achieved, it does take a long time to test, we might as well give ZTE Young Turks a little time, watch it change.

Lenovo 4G Stamina Foot

Lenovo, one of the four family of home-made handset makers, has the most striking goal of acquiring Motorola Mobility from Google in the price of billions of dollars, an important step in Lenovo's global mobile phone globalization. However, with the completion of the acquisition, how to rectify Motorola, how Lenovo and Motorola knead together, how to rely on Motorola's patents and brands to achieve big Lenovo's overall brand and enhance competitiveness, is Lenovo need to consider.

On the 4G strategy, Lenovo Group vice President Feng Jue said last year , Lenovo will launch at least one of the 4G boutique mobile phones, The final realization of the year Lenovo 4G Mobile phone breakthrough in the goal of tens of millions of sales volume. Compared with the other three, Lenovo's goal is at least a bit less than the number. In fact, not Lenovo ambition is not enough, but Lenovo is very clear, in the 4G Lenovo lack of accumulation, to survive in the 4G era and survive the good must find a way, and Lenovo is the way to buy MOTO.

Now, with the installation of 4G Network of operators, the accumulation and preparation of Lenovo products, this situation is changing. According to the 4G mobile phone Research report from the 5 month of the game, Lenovo ranked fourth in 10.7% 's market share and boosted its share by 1.8%. It shows that Lenovo started to look up in 4G phones. At the end of the Nanjing Day Wing mobile phone fair, Lenovo MBG China Mobile phone business general manager Zhang Hui said in the 4G market Lenovo is ready to be in place, the7-9 month of 4G mobile phones will account for the new Lenovo smart phones 50%, the month to 11-12 will be increased to 90%. At the same time, Lenovo also noted the focus of competition-industry chain competition, and has embarked on a number of deep communication with upstream suppliers, and its effect is estimated to be gradually emerging in the future market competition.

Conclusion: In the formal semi-annual report before the release, but also not the specific sales, profit and so on data, only through the above content, a simple review of what the Chinese cool joint has done in the past six months. Although mixed with worry, but overall the goal of the manufacturers are more clear, but some practical and confused.

"Huang IT blog author, reviewer, public account Huang_jingyang"

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