Domestic mobile phone brush "forcing lattice" than repair fence

Recently, foreign market research organization trend force data show that 2014 global market smartphone shipments of about 1.167 billion units, while the top ten brands in six are Chinese manufacturers, Lenovo (including moto) shipments 92.19 million units, Huawei shipments are 68.85 million units, Xiaomi shipments 60.68 million units, Cool sent volume 49.01 million units, ZTE shipments 36.17 million units, TCL shipments 31.5 million units.

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In this regard, "China business daily" reporter Zhang Hui and the author had a discussion, and in March 19, "The plot brand status of domestic mobile phone needs" Gao Ge "mengjin" article, published a number, now some of my humble opinion put to everyone, please interrogates.

Reporter: Compared with Samsung, Apple, what is the advantage of domestic mobile phone? Where's the killer?

Zhang Shule: The core advantage of domestic mobile phones is still the price, with the configuration of the same function on the smart machine, the price of domestic mobile phones more in line with the public demand, that is, the so-called "low-priced". If you use the right-of-day people and to do than, technology and patents are the weather, domestic mobile phones are more passive, but have the ability to "learn", although the middle will form a time lag, but rely on the relatively cheap human resources, the world's largest smartphone market these two geographical position can be effectively compensated, and supplemented by more in line with the general It can be outright.

The killer is to take advantage of the people and.

Reporter: Domestic mobile phones in China's manufacturing industry, on the performance of the Premier. Why can domestic mobile phones achieve such a result? What are the reasons behind this?

Zhang Shule: Hardware innovation is difficult to break through the premise that domestic mobile phones can only rely on the geographical advantages of manufacturing to maximize performance. But other products that have the same manufacturing advantages, such as clothing, smart phones in the current design, setting, the general convergence, the difference is more reflected in the individual functions, it is easier to highlight the "extreme single item" cost-effective advantage. In the traditional manufacturing industry, such as garment and footwear, product design and other non-simple labor can be completed content, but consumers more value. There is a case can be very clear to see this point, that is, millet mode, millet mobile phones, the ultimate single product achievement of the millet myth, and in the grafting to where the customer eslite, no fashion characteristics of the design style to support the ultimate single product, but can not change what

Reporter: In recent years, the domestic mobile phone in the international status of how to change the trend? In the international market, there are also the obstacles that domestic mobile phones need to overcome.

Zhang Shule: In recent years, domestic mobile phones in the international status is gradually rising, the Chinese cool United rice in a significant attack on the international market, and rely on cost-effective access to a more ideal market share, of course, mainly focus on the competition of Red Sea in the low-end market. Its general circumstance should be summed up--rapid expansion, competition intensified, Price vanguard, and subsequent weakness.

The biggest obstacle or innovation, follow the international big brand of mobile phone vane, similar to cheaper after the product to meet the market demand mode, has entered the bottleneck period, solely by the manufacturing surplus dividend, in the "World Factory" displacement today, will be difficult to support. In other people's systems, to make their own killer application, is the key to retain status.

Reporter: If you use a word to describe the words, domestic mobile phone into the () era. Which word do you want to fill in parentheses? Why?

Zhang Shule: Domestic mobile phone into the naming era. View the current domestic mobile phones, a variety of names, hammers, peppers, coke, youth, as well as a variety of public non-meaningful plus, Pro, Max, note and so on, become a domestic mobile phone in the cost-effective, to attract customers, attracting the eyes of the magic, but these naming, really meaningful? Just a name that doesn't represent any feature of the phone. It may have been a show of young users who have been calling for personalization, but this kind of marketing has been playing for a long time and is no longer new.

Reporter: Do you have any suggestions for the future development of domestic mobile phone?

Zhang Shule: In the hardware temporarily unable to achieve the breakout effect, the use of the remaining manufacturing dividend period, to build a better software ecological chain, building a fence.

Reporter: In detail.

Zhang Shule: Software ecology can form user stickiness and form collocation, we can see examples such as iphone corresponding to Apple Watch, if you do not use the iphone, then some functions of the watch does not come out. This is the inherent software ecosystem between hardware.

Reporter: In this regard, the domestic handset manufacturer's action how

Zhang Shule: In the past, there was no such ecology in our manufacturing industry, there was no connection between refrigerators, washing machines and air conditioners. Action or some, we have a smart home, is actually action. Not do not match others, but some of the most distinctive features, under the same brand more can play, the consumer can understand

Reporter: If you want to summarize the overall performance of domestic mobile phones, what would you say?

Zhang Shule: Price is the advantage, marketing is the bright spot, the other always follow.

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Domestic mobile phone brush "forcing lattice" than repair fence