Dominate the five great cheats of the martial arts app!

dominate the five great cheats of the martial arts app!

　There are some places there are rivers and lakes, there is a river is inseparable from competition. The battle for mobile internet apps has reached a stage of intense debate. An interesting detail has been disclosed in an APP Distribution report recently released: some CP to increase user activation, use " Time Machine " tactics to get high user activations through extremely accurate update release times.

according to the mobile open platform released by the year Q2 Internet AppThe distribution Industry report shows that thein the second quarter of the year, the e-commerceAppDownloadTOP20rankings,60%e-commerce in6Month -recently2update the app in week time to618The war was prepared in advance, and the evening -Point to +the time period of the point is the e-commerceAppThe Golden age of contention for users.

Cheats 1:" Time Machine " tactics

Interestingly, after the 6 - month -old afternoon of the day , there were about 2 the app publishes their new version of the app.

Why everyone chooses 618 day 17 dot post new version app 360 Mobile phone assistant Such an application distribution platform will be the first time to remind users to have a new version, the user choose to install the new version of the possibility is very large, after the update, the possibility of open and use increased significantly. On the other hand, choose 17 dot after the update, This is because most users have been freed from their busy work at this time, and may have leisure to update their mobile applications to buy goods on their phones.

According to the mobile phone assistant statistics, e-commerce application download time is mainly in the early 8 points after the evening. During the day, the download peak period is distributed at a point of time, which is most concentrated during the download period. If you want to put a tick on an e-commerce mobile app, this time period should be the Golden age.

　　" Time Machine " strategy not only applies to e-commerce APP , and also applies to other types of APP , each industry needs to adjust its time strategy according to its own characteristics.

cheats 2: Saturday the hottest Tuesday coldest

As an APP operator, there are also different promotion opportunities in the week, to choose the user active period promotion, and avoid the user cold period. According to the Mobile open platform statistics, in the week, the weekend time users to download mobile applications The highest enthusiasm, of which Saturday is the download peak. Over the weekend, the game app downloads account for about 1/3 of the total week .

cheats 3:" thigh-hugging " tactics

The thigh-hugging tactic is also a popular tactic. From the current market structure of mobile App Store, application or hand-tour, the market is far from saturation level, and the market is gradually increasing. At present, insist on high-quality channel input is a simple and effective method, ranked in the front of the application store, to firmly embrace the " thigh ."

Find high-quality users and increase user retention, which is the focus of all CP . From the present perspective, the advantages of large channels in this area are other small and medium-sized channels can not be remedied.

cheats 4: share Components

While many applications integrate shared components, in addition to the application of news and information, users are generally not actively sharing, so the social traffic resulting from the application is still very limited.

In addition to integrating in-app sharing and statistical functions, the leader of the league will push the difference and innovation points together, and also join the sharing function to motivate users to share more actively and introduce more social traffic.

Developers can use a few lines of " share code " to share the APP to the Almighty, and for points for gift function, Small incentive mechanism pry market value is very large, set the whole body power to help developers in a short period of time to detonate APP .

cheats 5: Apply anti-Fake

Mobile phone application is pirated after the harm not to say, the direct impact on the proceeds do not say, the use of malicious advertising piracy, unauthorized deduction of fees, theft of user information and other acts, at any time may bring catastrophe to the enterprise. According to the report statistics, the average mobile phone application behind, there are a number of pirated applications. As a CP, especially some small and medium-sized enterprises, for a long time in a passive position, can not prevent piracy behavior.

At present, the more effective means of piracy, is the use of " reinforcement " and other reinforcing tools, the encryption effect is good, the performance is almost unaffected. Choose as far as possible " volume 0 increase " reinforcement products, after all, file volume directly affect the user download, promotion costs.

Dominate the five great cheats of the martial arts app!