Dry Goods: The mainstream app promotion form and cost detailed

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Http://www.leiphone.com/news/201408/g8UwvbLLea2GKUT2.html

At present, the domestic app developers are facing the promotion dilemma, the promotion of the cost is further improved, (some promotional form of the cost has not changed but the effect is declining), the effect of good promotion form price is generally higher, will undoubtedly push developers to the high threshold of the promotion of the road. Therefore, the success of a product depends largely on the operational effectiveness of the product. Here are some of the promotional forms and approximate prices required. (If you have missed the hope that you will add)

1. Domestic Android Promotion:

1) Pre-installed channels: (Promotion of user quality: Medium) Although the software embedded in the ROM will survive longer, but this channel is now very chaotic, many mobile phone factory to the user has been brushed 4 times or even more so the promotion effect here is in. The price is between 2-8 yuan.

2) Software market: (Promotion of user quality: high) There are billing according to the location of the effect of billing. Mainstream market Home Gold position prices are in million yuan/day level, the promotion of the form, the rich team will certainly do.

3) Advertising Platform: (Promotion of user quality: and interference degree inversely proportional)

4) Third-party application recommendation: (Promote user quality: high) is generally big software hope and small software change, small software want to give big software plug money. Choosing and applying the software to your application is the key to success.

5) to push: (Promotion of user quality: High) Ctrip's daily work is to give people in the airport to install Ctrip's app, the average daily can be installed 30~40, good time one months can be installed 1000 +, the basic salary of 1000 pack 600 after each 1 pieces more than 1000 each 3 block. This form of promotion is very accurate but also very tired, the most stupid way is often the most effective.

6) Reds forwarding: (Promotion of user quality: not sure) is generally based on the number of articles paid, the price in advance both parties to discuss. It may be the most cost-effective form of promotion if successful event marketing is carried out. May also appear without any effect of the situation, attention to control the scale, too much, now users are very smart.

7) Joint Forum official Promotion: (Promotion of user quality: Medium) in a number of fire forums do campaign promotion, including online and offline forms.

8) Brush list: (Promotion of user quality: high) for the software marketing products can not afford to use brush list brush volume to achieve a higher ranking effect, greatly reducing the promotion costs, but there are some risks. Mainly according to the number of positions or the amount of the brush to be billed.

Billing Method:

Mainstream promotion methods can be CPC, CPT, CPA or CPS, but also in accordance with the number of downloads, but the general mainstream promotion is not used.

CPC: Pay-per-click. Price of about 1 yuan

CPT: Pay by ad duration, also known as Cpl.

CPA: The user installs and opens the software. Price range at 1.5-3.5 yuan

CPS: can be registered or the first time paid to calculate the price range at 3-15 yuan

Generally is the product operators to call the price, the channel feel interested to pick up the package to promote the success rate is higher. Out-of-package form:

Self-research/agent new/Classic games/app CPS/CPA out package

XX games, 14M, price 1.5, requirements: Networking activation, not the amount of brush not silent on the wall

XX application, 9.18M, Price 2.0, requirements: Networking activation, not the amount of brush not silent on the wall

2. Foreign Professional app marketing Company's 21 kinds of app promotion way: (suitable for Android/ios)

1) Twitter Promotion service;

2) press release service;

3) itunes user reviews (10 copies) written by independent reviewers;

4) Send the program to 50 evaluation websites;

5) Product introduction;

6) AppStore Search optimization;

7) Product Classification;

8) The forum issued a notice;

9) Famous media news release service;

10) in the 10 main evaluation site to publish the evaluation of the article;

11) Submit the soft text to the relevant resources website;

12) Price Promotion campaign;

13) High-definition video demonstration and evaluation;

14) Forum participation;

15) Promotion via customized Twitter account;

16) Promotion via Facebook Fan page;

17) promotion through LinkedIn;

18) promotion via YouTube;

19) Send the program to 100 evaluation websites;

20) Send the program to 200 evaluation websites;

21) Sales promotion/download promotion;

This article mobile Internet Li Jianhua, personal public number: Mobile Internet (number: YDHLWDYQ)

Dry Goods: The mainstream app promotion form and cost detailed