Most website administrators are excited when their websites enter the top ten rankings of Google. The reason is very simple, because Google is the most important search engine on the Internet and it can bring you the most traffic.
More importantly, these website administrators will also tell you that entering the top ten rankings of Google often means that your website will be profitable. This is mainly because obtaining the target traffic is usually the first obstacle when you create an online business. In other words, when searching for some popular keywords, it is almost impossible for your website to make no money if it has ranked Google in the top ten rankings!
How to proceed?
First, you must know the basic working principles of keywords. Keywords and keyword phrases are related words or phrases entered in the search engine when you search for information online. If you have a website about "Summer Training", your goal should be to search for the keyword "summer training, your website will appear in the top 10 rankings of Google.
However, if no one is searching for "Summer Training", it will be useless keywords. No matter how you optimize your website for this keyword, you will not get much traffic.
How can we know the quality of keywords?
First, you must study your specific keywords. Many professional online marketers use keyword analysis software such as keyword elite. You can also use the keyword recommendation tool provided by Google adwords/overture. For more information, see: https://adwords.google.net/select/KeywordToolExternal
As long as you enter "Summer Training", this tool will show the search volume, fee and advertisement ranking estimation value, search volume trend, and possible negative keywords of this keyword, it also lists more targeted keywords and provides other keywords that can be referenced. The displayed data is as follows:
The data shows that the word "Summer Training" is not targeted and the average search volume is not high. You can refer to other keywords in the data and select again.
The most common errors when selecting keywords
Most new website administrators often make the same mistake and choose highly competitive keywords. In fact, if the keyword is too competitive, you simply cannot get out of the shadows. Some websites that have been created for a long time have enough resources to completely master these keywords.
If you focus all your energy on keywords with a high degree of competition, it will not only waste time in vain, but if you target keywords with a moderate level of competition, you will achieve better success.
Long Tail keyword Marketing
In addition to online marketers, long keywords are often the most profitable. The traffic produced by these keywords is usually more targeted, making it easier to convert into real sales. Compared with the keyword "Summer Training", the average search volume of "Oral English Training" is much higher. If you have a website about summer oral English training, using targeted keywords will bring you more conversion rates.
Always follow this long tail keyword policy and perform the following steps as required. It won't be long before you can bring your website to the top ten rankings of Google.
10 steps
1. Create a list of key words
The first step is to create a list of expected target keywords that are closely related to the subject of your website. You can view the number of websites competing for these keywords in Google to learn about the degree of competition. In general, the website administrator will also view the Google Page Level of the top 10 websites. If the PR value of these websites reaches 6 or more, it is difficult for you to enter the top 10 rankings.
2. Select related keywords
After listing all the keywords, find the keywords related to long tails as your target keywords. Similarly, you can use some keyword analysis tools to view the competition degree and daily search volume of the selected keywords.
3. create high-quality content
Creating high-quality content should always be your primary goal. First, you must have good and useful content on your website. Visitors should like your article and recommend it to their friends or colleagues after reading it. Insert the keyword you selected in these high-quality articles. It is best to use a keyword in each webpage.
4. domain name, title, and keywords in URLs
Your domain name, the title of each page, and the meta tag should contain your target keyword. Many experts also recommend that you add your keywords in your url and separate your keywords using a hyphen.
5. Internal page optimization
Keyword ratio is a topic that SEO experts often discuss. Most people suggest you include your keywords in the H1 title of your webpage. Make combinations of your keywords and other keywords run through all your web pages, but do not over-use them. At least make sure that robots/spider can recognize the content of your web page.
6. Use the traffic control component
One trick is to make your website get a lot of traffic in Google, that is, to gather closely related topics so that they can be separately displayed on your website. For example, if you have a marketing website, you can create an article marketing link where 50 to 100 keyword pages closely related to your subject can be placed, such as writing articles, arranging document formats, submitting articles, and Article software... and so on. You can set a keyword link menu for each webpage to link all webpages.
Remember, the most important thing is to provide high-quality information to your visitors. After all, Google also hopes to return high-quality webpage content in their seprs.
7. Try Article Marketing
Article Marketing refers to writing articles or information closely related to the subject of your website around some target keywords, and then submitting these keyword-rich articles to some e-Magazine directories on the Internet, when your article is selected by some related websites, you will be able to obtain high-quality one-way links. The higher the quality of your article, the more links you will get.
At the same time, article marketing is also a strategy that can improve your website rankings. If you have just launched a new website, the website has a low PR value. You will find that even if you choose a keyword with a low degree of competition, it is difficult for you to obtain a high ranking. This is why we need to take advantage of some electronic magazine directories with high PR values. On these highly PR websites, keyword-rich articles will soon be picked up by Google and displayed on the homepage of the search results. Of course, the displayed URL will be an article in the directory website, but the link in the resource library will be directed back to your website. After a while, this article's marketing technology will improve your website rankings. Simple and effective!
8. link anchor text and One-Way link
In order to get a high ranking in Google, external optimization of the webpage is also an important part; among them, obtaining high-quality one-way links is very important. The link anchor text refers to the "Click here underline" in your link. Most website administrators include keywords in their link anchor text, which tell the search engine the content of the link.
9. tags, blogs, and Web 2.0
Make good use of the benefits of Web 2.0 by using blogs, RSS subscription systems, and social bookmarking websites such as Reddit and Digg. You can also try some simple social bookmarking systems such as addthis.com, but you must have at least a blog and RSS subscription system, because this is a very effective way to improve your keyword ranking.
Tags also become an important factor in obtaining a high ranking. Remember that free blog software such as WordPress will be automatically considered a tag.
10. PPC vs. Organic "natural" Search
Of course, the fastest way to display your link in Google is to use Google adwords ads for payment. In a PPC (pay per click) Advertisement, You need to bid for your keyword and pay for each click. You only need to pay if the visitor clicks your link. However, Smart marketers also know that using PPC advertising not only improves product visibility, but also establishes a good brand image. Benefits!
However, most website administrators often say that natural links (SERPS search engine results) bring better traffic than paid links (ADS. In most cases, this statement is true, because Google's organic ranking is gaining more and more respect and trust from users, which is indeed quite impressive. In the minds of netizens, their weight is getting heavier and heavier!