10 ways to get apps to excel with Apple

A few days ago, Apple listed on its developer website will cause the app to be rejected by the App Store 10 of sins , the most important of which is the occurrence of bugs, and link failure, description is inaccurate, there are misleading users and so on. In this respect, audiobooks CEO Sanjay Singhal gives 10 ways to make the application go through the review and shine, to alert developers of what should be done and what needs attention.

1. Make sure that users can find your app!

If the user is ignorant of your application, then it is impossible to get red, so be sure to have a targeted keyword strategy to make it easy for users to find apps through the App Store or search engine. In addition, you need to provide the app with a not-so-cool, but at least elaborate description, especially to highlight the value it can bring to the user, of course, if it can make users feel "my life can not without it" it is naturally best.

2. Embed the app link directly in Google AdWords activity

For developers, Google AdWords is the most direct and effective way to attract a big wave of potential users, and if you add a link that lets users jump directly to the app download page, it makes it easy to access the app.

3. The screen must be tempting!

Screen In addition to the user to show the application scenario, or to attract users to download the key, after all, not everyone will be careful to read the content summary, the first sense is definitely the screen. So, the download page is actually a wonderful marketing document, effective or not depends on how you do.

4. Update the app regularly and reduce permission settings

Regular updates to your app will not only keep freshness, but also attract additional downloads. In the App Store, the old app only ends up in the end, and the update not only shows that as a developer you are constantly optimizing for improved applications, but also giving users who have been low-rated to give higher scores and better reviews. In addition, you need to make sure that the app requires the least amount of permissions, otherwise it can scare users away and cause downloads to drain.

5. Apply to the app Store only

In addition to the App Store, there are many users through advertising campaigns and search to find applications, "Joseon" type of application promotion for the expansion of the user base is actually very effective, overwhelming is better than the anonymous.

6. Enter the app Store in the simplest and most brutal way

When used through blogs, web sites, new media and other ways to promote, remember to put on the App Store download page links, publicity in place, but let users search by themselves to obtain the download, it is really stupid, App store similar application a lot, perhaps accidentally on behalf of others to do the "wedding dress."

7. Application promotion do not select paid download and comment billing only

While paid download and benchmark billing is rampant in the app Store, Apple does not actually advocate developers using such methods to increase the volume of downloads. It is well known that the App Store leaderboard rankings, in addition to the critical downloads, include activity, scoring and other factors, but looking to the pursuit of pay-for-installation strategy and not into the top list or directly forget all about applications are everywhere.

8. Ready to publish again

From prototyping to development to formal release, there are a number of unavoidable problems that can occur in between, and may even affect deadlines. It is important to be able to proceed as scheduled, but it is even more critical to ensure that the planned functionality is well developed before it is released. If you need more time to improve and optimize your application, then it is best to postpone the release time, after all, it is much easier to skip tickets than to face a large stack of application users.

9. Do not use incentive to download, this trick now really no use

Many apps lock down some of the functionality until the user finishes an achievement or gain access through material rewards such as gold coins, and of course, in previous years, this incentive-based approach to downloading app and unlock features was really popular in previous years, but now it's fading, for the simple reason that it's not working.

10. Don't ignore negative comments from users

If a user gives a bad rating to your app, be sure to treat it as an excellent opportunity to optimize your application, stay close to your users and continually improve your application, and listen to criticism, and if they say something, then it's necessary to make a change.

10 ways to get apps to excel with Apple