360 mobile phone, Zhou 祎 is full of feelings

May 6 afternoon, in Beijing, China Film director Center Zhou Hongyi with Pan Shiyi, Ren Zhiqiang, Wang held a you Lennon I Lennon all the warmth of nostalgia old friends. The release of 3 mobile phone prototype without the concept of mobile phones, will be with another three business big guy sing-to-do crosstalk, adjusted to everyone's appetite and expectations of the cool mobile phone. So what exactly is a cool phone like?

It is well known that queer cool cell phone is 360 and cool school cooperation research and development production, cool school flagship product is the Grand Panorama series, this product in the configuration, workmanship are top-level, the product with a dual camera multi-frame synthesis technology to enhance the photo levels, but also with the stainless steel laser engraving process to do the border, screen quality, UI Fluency is impeccable, is the price of a bit expensive. Zhou Hongyi said 5000 yuan of products, cost price, it is estimated that the cool of this flagship product to take over, marked a cost price to sell. This will be Zhou Hongyi to the high-end series in three phones. But the phone won't be too cheap even if it sells at a cost price. Zhou Hongyi later in the answer to the question when he said will let young people can afford, it is obvious that the three will also have low-priced products. According to the current supply chain, at least one is a cell phone, or even a red rice 2A positioning of this machine, this price is the amount of travel. Because 360 of the reason to do mobile phones, is to enter the volume, only do high-end will limit the amount of travel, so the low-end machine also must do.

So, queer Cool will have high school low three mobile phones, high-end machine top with top workmanship, there will be a surprise price, low-end machine will not be a big gap with competitors, to price change, help 360 occupy the smartphone entrance.

　　The killer lies in the return on equity

In the highly homogeneous smartphone today, it is difficult to rely on products to excel.

Other manufacturers These years in the brains of all kinds of gimmicks, hammer breakage insurance, quickly learn from other manufacturers, Huawei relies on the advantages of its own operators to engage in free WIFI traffic, music vision to push their own members of the music, in theory is free to take mobile phones, 360 of the available methods are not many. Zhou Hongyi, in the case of the opportunity to be used in various additional competitive means, want to come out to raise equity. This makes people have to admire his wit.

This year's stock market is good, we see the storm technology continuous trading myth, and technology companies from start-up to financing stage, the valuation growth is also very alarming. Since its inception, Xiaomi has doubled its valuation by more than 200 times. Zhou 祎 If you allow users to buy equity, the future with the appreciation of the capital bubble, users not only buy cheap mobile phones, may even make a fortune.

If that year Lei June allow to buy a millet, you can buy 100 yuan of equity, then today, users have more than 20,000 millet shares, sell can buy n iphone6plus, Zhou Hongyi give the method enough temptation.

And as long as there is a cool stake, the fact that users and queer cool become a community of interests, he helped the more cool sell more mobile phones, his hands of the more valuable, he will spare no effort in relatives and friends recommended queer mobile phone, Zhou Hongyi this trick is very smart, and only suitable for start-ups, the main competitor can not imitate. (Xiaomi has grown up, and there is not much room for appreciation even if it follows up on equity.) Zhou Hongyi is really tough.

　　The future of queer is to see the specific system design

From the product, queer Cool has the technology of cool, Zhou Hongyi to the user experience of understanding, can achieve the same grade first-class industry. And the real key is the institutional design that gives equity.

How much does it cost to buy a mobile phone? How to design equity repurchase? Equity can not be traded?...... This set of things designed is the core competitiveness of cool.

For users, the phone 2, 3 years on the grinding of the almost, hardware needs to be updated, must be changed. and the market on the Chinese brand mobile phone homogeneity, price, quality is similar.

In this case, buy odd cool mobile has equity, the future is likely to make a fortune, why not? So the key to the success of the cool is the future of this share of the system design. This thing is designed, cool not hard to catch up.

360 mobile phone, Zhou 祎 is full of feelings