Over the past two years, we have witnessed the rise of mobile phones and social games: the two types of games have both developed and begun to penetrate each other and are integrated into HTML5 technology.
Mobile social games have their own user base and are booming.
This emerging game type is compatible with the advantages of Web social games and local applications, but these two types of content cannot be perfectly combined. Unless the game is equipped with a mobile social network, it will be difficult to attract players and friends.
Mobile game developers have both opportunities and challenges in the face of millions of potential users and the saturated gaming market situation. HTML5 game developers should keep in mind the following five suggestions to avoid setbacks in the gaming industry.
1. In the well-developed works, most players do not notice that the content is based on browsers.
As HTML5 technology continues to mature, browser-based games make people feel more and more like rich application-based experience. With the upgrade of Android and iPhone devices, the difference is getting smaller and smaller.
2. Do not blindly believe in magical high-end technologies
Currently, it is best to target low-end HTML5 browsers. HTML5 has many advantages and does not mean you need to grasp all its features. Many users still use low-end mobile phones, which cannot handle the cutting-edge ideas conceived by designers and engineers. Developers should provide solid gaming mechanisms that can operate on all devices.
3. The size is crucial: Pay attention to the screen effect.
We can easily ignore the differences between PC and smartphone browsers (gameshield Note: although the differences are obvious ). Do not allow gamers to click buttons or links to zoom in or out the interface repeatedly.
Mobile social games are first mobile games and second social games. It is important to provide sticky tools, but remembering messy screens can also make users feel frustrated.
4. The screen is smaller and the duration is shorter.
Another challenge for mobile phone content developers is that the Players' Attention lasts for a very short period of time. Mobile phone players usually draw conclusions for new games within 30-90 seconds, new players in web games will be final after several minutes.
Note that you not only need to compete with other games, but also compete with text information, friend appeals, and Lady Gaga's latest video. Make sure that the game can quickly attract users, otherwise they will switch to other more interesting content.
5. Time is money: explore channels that can encourage continuous player interaction, and provide long-term and short-term gameplay options
It provides fast gameplay and ensures continuous player participation, which is the best operation for mobile games. Identifying the balance between the two is the biggest challenge facing developers, But if it can be achieved, it will get a generous return.
Presenting short-term and long-term gameplay loop content to gamers in a staggered manner is a perfect solution. They will be more anxious to participate in your game, whether it's just five minutes on the bus station, or several hours of free time, so they can comfortably sit at home on the couch for recreation.
For example, Zynga cleverly designed multiple of its Ville games (game state Note: Farmville, cityville, and frontierville), players can take a few minutes to relax in a busy day and immerse themselves in several hours. Many mocospace content provides their own gameplay cycle mechanism, designed to take full advantage of various situations in which gamers use mobile devices.
As HTML5 WebKit continues to enter the market, mobile social media games are expected to gain high stickiness. Who is the subject of mobile social games and the current application-based content? It is still to be watched.
The following figure shows the comprehensive data of the mocospace games platform:
* Day duration: 5 million minutes
* Average player experience duration per day: 29 minutes
* Average daily access times: 0.82 million
* Total number of mobile social games: 14
* Top 3 works: street wars, cute or boot, and Happy Farm