App product development needs to be aware of these aspects

There is no doubt that apps are the most typical of Internet products in recent years. With the popularity of smartphones and the growth of Mobile information acquisition and consumption habits, new apps have sprung up and have indirectly stimulated the excitement of app startups. But things strong is old, the market is also implied a lot of hidden worries. Let's comb through the hidden problems of the app market, and prepare for further accurate market movements.

Rapid shortening of app product life cycle

The Internet era also represents a further acceleration of information acquisition and dissemination. The app is quickly shortened by the time the user learns that it is downloaded, used, and retained. "That is, use it, and then unload" becomes the user's normal behavior. According to the Advisory Body statistics, in the app market, 35% of the app is opened only by users 1, only 17.6% of the app can be opened more than 10 times by users. The app's average life cycle is only 10 months.

The reason for the shortening of the life cycle of the app is that the app developer is much more eager to pay attention to the early-stage fast lap powder and monetization, and is not concerned about the later user stickiness maintenance and long-term functional optimization. Also do not rule out that there are many app development team for the definition of the app is "short-term rapid change," and did not do long-term development planning, let the app fend for itself, a dead one after another. In addition, the proliferation of a large number of homogeneous apps has also enabled users to switch between apps that are functionally similar, and once they have chosen a app that is more tailored to their individual preferences, they will not hesitate to uninstall other similar apps.

Second, "Small and beautiful" PK "chatty"

The number of users in China Mobile has been stable after several years of rapid growth, and the opposite is still the fast-growing app market, which will inevitably lead to more competition between app products. On the one hand, the homogeneity of app products will be further aggravated, on the other hand, the stagnation of incremental market will make the innovation of app products more difficult.

In the face of this situation, more vertical and fine differentiation has become the direction of the development of many app products. Segments of the industry, segments of the user community, and the use of the subdivision of the application are impacting the original "chatty" product market. Apps that are customized and can meet the extreme vertical user experience will emerge.

Third, the user's most essential needs to become a public business deep digging field

Whether it is the traditional information age, the internet age, or the social media age, satisfying the user's essential needs is the most critical factor for a product to thrive. For today's social media era, the needs of users can be divided into three levels: essential requirements, additional requirements and marginal requirements. The essential requirement is the most critical factor to maintain user stickiness and to keep users on the app for a long time. Many apps now focus too much on users ' additional needs and edge demands, loading too many gimmicks and packaging, ignoring the most real pain points for users.

Can not solve the user pain point, nature will not be able to firmly maintain the user on the AP. With other, more compelling apps, users will abandon you. That's why apps are dying fast. According to the survey data of the media, nearly half of the top 20 apps on the market are the products that meet the essential needs of the user, and the rest are basic demand products. In the subsequent application market competition, deep digging user's essential needs, is the application development team at the beginning of the project must pay high attention to the issue.

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App product development needs to be aware of these aspects