[App Operation] App operation think: What should we do before the app goes online?

First, product parts: Think of the app is not enough to carry, whether to do stress test?
After the shelves, will usher in the first wave of users, how to ensure the normal operation of your app? What are the unexpected conditions that will occur? We encountered a real case, a game app shelves, the first day there are 30,000 real activation, but later that day, there are hundreds of bad reviews, almost all said: "Landing slow, slow running, garbage game" such comments, the next day had to take the initiative to adjust the next frame.

The world of mobile Internet, especially the App Store, is playing the story of overnight fame every day, and if you don't want to fall on the first day, take the time to do stress tests.

second, the market part:
1. Think about how to collect user feedback and how to deal with it.
If you are not a game and need to do stress test app, then you need to focus on the operation, after the app shelves, the user feedback collection and processing plan you should think about it, instead of the next day after work, see the comment on the situation and then shoot the head to solve. For example:
Which colleague will you arrange to keep an eye on the comments? How many lines are you staring at? What time are you staring at?
What if the top 10 are graded below 4 stars?
If there are 3 similar bad comments in the product of a bug, is immediately off the shelf? If not immediately off the shelf, how many similar to see the difference in the next rack?
In addition, the establishment of a product QQ group, the collection of user feedback, add QQ group to send something small what, or very effective way.

2. After the first wave of the promotion plan, at least one week to arrange a work plan
The first week of app listing is the most advantageous time period for the App Store rankings , what are the promotional efforts to be made during this time? The simplest of a few free promotions is still to be arranged:
How to send the forum? How is Weibo sent? QQ group how to push? How do I push existing user data?

3. App Shelf specific time considerations
news and other information categories, should be on the shelves in Monday is better. Entertainment games app, shelves in Friday is better. Specific points, it depends on the location of the user's understanding of the degree.

Iii. Aftermarket part: Is the customer service ready? At least one set of customer service sessions and top-up tutorials
I witnessed a real case, just 2 months ago on the line of a game, on the shelves received a hot , less than a week into the App Store top ten. Because of the built-in consumption function, but at that time because only a customer service QQ, this QQ is not a business QQ, when a continuous period of people add this QQ, this QQ can not provide a quality customer service, the result is conceivable, messy, a mess, the whole company went to a guest service, But the most regrettable is that users are to ask "I will not recharge, how to buy gold coins?" "That's the problem. A good game, a popular game, if the hang is the enterprise QQ, and do the corresponding words and preparation work, at least the same day recharge amount can be increased by 50%.

Summary, need to do a good job before going online: pressure test, next frame warning, promotion work plan and customer service volume forecast.

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