App Operation Promotion | The app operation model you don't know

In search engine marketing, what is your first step in running a mobile app as a search marketer? I think there is no doubt that the acquisition of users, that is what we usually call the promotion, and at this stage, people are most concerned about the number of downloads.

However, downloading the app does not necessarily mean installing, installing the app is not necessarily used, so the amount of activation has become the most concern in this phase of the data, and even become the only data that some app promotion personnel are concerned about.

　　

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So, knowing that getting users is the first step in the business, the next thing is to increase user activity, improve app retention, and advertise applications:

The key to improve the activity is to promote the quality of the channel and the product itself can seize the user;

Retention is improved by monitoring and analyzing user churn, and by taking appropriate measures to motivate users to continue using the application before they are lost.

Advocacy applications are primarily based on viral transmission of social networks, and this has become a new way to get users.

Users have, retain users will also, what to do next? Of course it's about profitability, which is an essential core operational goal. There are many sources of income today, but there are three main types: paid apps, in-app payments, and ads.

This is about the main point of the app operation model, which can be viewed in the app Promotion Center.

App Operation Promotion | The app operation model you don't know