Apple IPhone9, Xiaomi 7 ... When exposure becomes a business, it's not that much fun.

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What the public is most happy about, of course, is the burning of the gossip heart, to dig all kinds of or for privacy, or for the unknown. For this reason, paparazzi, exposure and so on have been sought after. Of course, there are various taunts about them ... And in the smartphone industry, all kinds of exposure is not bored to perform. One of the key "hit targets" is Apple's iphone. However, with the rise of domestic mobile phones, the scope of exposure is further expanded.

Now Apple iphone 8, Xiaomi mix 2 is still hot, Xiaomi 6 is still snapping up, but the Apple iphone 9, Xiaomi 7 related news began to be exposed on the internet ... When exposure becomes a habit, even become a business, it is not only a marketing tool, it will become a game, the struggle of the embodiment. Now the exposure, really not so much fun.

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From guarding to deliberate "self-exposure": Exposure has been "a misnomer"

Why did the news of the new iphone always inspire people? Apart from the fact that the iphone has always been a surprise and leading the forefront of smart-phone technology, it is important that the secrecy work is in place. With Apple's defenses, few of the real information about the new iphone has been exposed in advance. But the more this, the more the public "scratching", the iphone a little bit of information will be flocking.

But now the iphone is not the original iphone, secrecy work is not comparable. A lot of early exposure to become the norm, random guessing a few points can feed n many people ... And from the domestic smartphone, want to go to the iphone "hanging appetite" marketing route can not go, began to take another extreme route-deliberately "self exposure."

With the micro-broad V, Science and Technology website, the public number and other cooperation, deliberately early disclosure of the new machine's various messages. Even a step-by-step "secret", always keep the public's attention to a certain extent. In addition, their own bosses, employees also through a variety of ways to the new machine exposure, and through a large number of promotional methods to fuel, hard to create hot spots. Such exposure, in fact, has been "a misnomer." Instead of calling it exposure, it is more of a marketing gimmick than the original intention of the quest.

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Exposure to "tug of war": undercurrent surging

From another point of view, exposure has also become the forces of the "wrestling field", is no longer simply related to the handset manufacturers themselves. The entanglement and complexity of this is a palace fight. For example, at Apple's quarterly earnings meeting early this May, Tim Cook said one of the problems with the iphone sales is the news of a new generation of iphone products exposed through various channels. It can be said that Mr. Cook is very dissatisfied with the lack of evidence of the exposure, and even accused many people because of the new iphone too much hope to weaken the purchase intention of the iphone 7.

In addition, domestic mobile phone self-exposure is a marketing means, but if not to play, but it is easy to be targeted by opponents, and triggered "group ridicule." For example, the new machine adopts low-quality screen, low-end processor, etc., in the public opinion of the push, it is easy to "apprenticeship not first die."

For the upstream and downstream suppliers of mobile phones and foundries, if the exposure of the message to appear in their own figure, but also a strength of the show. Of course, there may be some manufacturers to deliberately suppress the new machine supplier, the order to rob come over ... For the accessory, the new machine message from the reliable channel means the best "wealth Entrance". Whether it is open mold to the production of related accessories, or the first step to occupy the market, there may be "overnight rich."

In the present, it is the interest of all parties to be exposed as a "tug-of-war". In addition to the above mentioned, there are many people outside the imagination of the insider. Undercurrent surging, exposure is not so easy to mix.

Exposure needs to be moderate, the public is now tired of psychology

The number of months before the launch of a new machine every year is a time period of "bombing" the spotlight. With the iphone 8, Xiaomi mix 2 as an example, before the release of all media channels can see their relevant information, it is all-pervasive. After they are released, the exposure of new machines such as the IPhone 9 and Xiaomi 7 is re-staged ... Day after day, year after year exposure, is to let the public "fed up"!

When the relevant enterprises in order to expose the wrestling, when the media because of exposure to attract clicks and traffic, in fact, the public has been exposed to the interest of "bored" mentality. Come and go are just speculation, reversal, confirmation ... A series of exposure routines make people patience.

Exposure has to be moderate stage, after all, there is too much exposure information is not read the value of, but "information garbage" just. In the waste of public time, but also will be gradually abandoned. (New discoveries of science and Technology, Constantine/Wen)

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Apple IPhone9, Xiaomi 7 ... When exposure becomes a business, it's not that much fun.