Big Data error is the cause of Apple map failure

In the past four years, our investment in big data is growing rapidly. The core of this concept is actually a very simple idea, that is, to use "data to defeat mathematics ". Or use another method to evaluate all the data. The prediction algorithm uses data samples and cannot beat data analysis.

We started by investing in a company. DataStax and MapR were two of the first enterprise-level big data platforms to use Cassandra and Hadoop technologies. We firmly believe that with the increasing maturity of these innovative technologies, big data will surely be extended to almost every industry. from health care to retail, we will benefit from the deployment of "Big Data" solutions.

Some industries have already benefited from using these new technologies, and they can use these technologies to quickly find more data to help them solve their problems. For example, ZestFinance uses big data to provide customers with better financial loan options, while Boundary uses big data to reform its IT monitoring space.

Recently, there has been a variety of information circulating on the Internet about Apple Maps, which is inferior to Google Maps. All users who upgrade to iOS6 are forced to use Apple's map products as an example of "data defeating mathematics.

So why? In addition to using network data (such as Google Earth and Listings) from all over the country, Google map also has the advantage of potentially insurmountable historical data on the routes actually selected by users. They can use this information to provide suggestions for the next time someone asks questions in the same direction or at the same location.

On the contrary, Apple's data set is quite small, which may result in inaccuracy. Therefore, apple must establish enough historical data to compete with Google. Apple's map product is poor because it oversimplified the "Guess" of the answer ". As many people complain on Twitter and blogs, speculation cannot solve the problem.

The biggest question is, can people endure Apple Maps for long enough to allow apple to capture enough data to provide service quality similar to Google Maps? Time will prove everything, but for now, I will find a replacement for my iPhone.