Enterprise website has been SEO site optimization

Website optimization is now basically a Web site standard, that is what we call SEO (Search engine Optimization), as to whether a site is optimized or has no optimization of the operation, for the knowledgeable people who basically open the site of the flash can be known. In fact, even if you do not have the knowledge of SEO, as long as you know that these points can see through the optimization of a website or not.

Probably a lot of seoer do not know this, they are engaged in the SEO industry every day, but you ask her how to check whether a website has done SEO He may not be able to say, or you ask her now this site in what kind of state this is more difficult. Seoer know SEO This is a theory and practice-based industry, his technical content is not very high, he is not the kind as long as done on the immediate things, SEO is a long time, maybe your efforts today is to one months after a certain day and hit the foundation, So, this month, if your superiors or someone else asks you what you did today or how the website optimizer is doing now, how do we answer it: Let's talk about this in a moment.

First, keyword ranking

This may not be a seoer all know, after the optimization operation completed a period of time, we have to systematically detect the ranking of keywords. In addition to detecting the ranking of the target keywords in the home page, we also examine the keywords for the typical category pages target keywords and the typical end product or article page.

For the webmaster, it is best to develop a good habit, with an Excel form carefully record the keywords you need to detect, and then regularly (weekly or monthly) check their rankings, so that the webmaster can have a more complete and image of the development of their own website. So we can know our website SEO rankings.

Second: Outside the chain

The number of external chain is also an important part of SEO optimization effect, we mainly need to detect the first page outside the chain number, the total number of sites outside the chain, features page outside the chain number. In general, the use of Yahoo's tools to query the outside chain is more accurate, in addition to the open Site Explorer effect is good. Network Promotion Outsourcing

　　

Three: Included

Included in the detection of the main detection of the following three aspects of the content: Total quantity, the number of features page included and the number of categories of pages included.

The total number of entries indicates the extent to which your site is welcomed by search engines and reflects the health of the site as a whole. The collection of feature pages reflects the optimization of your site's internal pages, to a certain extent, you can see in the long tail of the key words to do the work has played an effect. and the number of categories of the page can allow you to the whole site of the different parts of the inclusion of a whole grasp, in the late to give targeted measures.

IV: Conversion rate

Now do SEO has a misunderstanding, that keyword ranking is the ultimate goal. In fact, for enterprises, the ranking of keywords can be considered just "process", the resulting increase in business volume is the ultimate goal, so we in the process of attention to the conversion rate of detection is very necessary. Webmasters can set up a table to record the different times of the site visit traffic and business singular comparison chart. If we find that the growth of the volume of business is significantly less than the growth of traffic, it proves that the direction of optimization is biased, it is likely that the keywords are not positioned accurately, or the long tail words do not good enough. In this case, it is necessary to carefully analyze the site's target group of people who are their search habits on the Internet, and then re-develop the site's keywords, to optimize the improvement.

If we look at the 1th ranking there is no change in the time we have to look at the chain, included, and so on, these two points is the main reason, especially now the search engine more and more attention to user experience, so our content is very important, only high-quality articles, useful things for users, search engines will be included, And so on, we can consider a website conversion rate, this is also very important how to turn our visitors into our customers, it depends on a site is always the situation is how the user experience.

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Enterprise website has been SEO site optimization