Google has begun to crack down on sites that are not making adjustments to the growing popularity of mobile device screens.
Since April 21 Tuesday, all websites that have not been identified as "mobile-friendly" by Google's own analytics tools will be ranked lower than those that have been identified, which could mean that companies that rely heavily on network traffic will have a revenue slump.
According to a few cursory searches conducted by Google's free testing tools, some of the names are still not up to par this week. Microsoft's Windows Phone home page design is considered unfriendly to mobile devices because the text on the site is "too small to read" and links are too close to each other.
The home page of the Daily Mail and the Italian fashion company Versace (Versace) is also at risk of downgrading the search rankings as none of these pages meet the standard requirements.
These rankings will be updated in real-time, so as long as the agency has improved the mobile friendliness of its website, it is expected to regain Google rankings the first time after the revision is complete.
This ranking adjustment will also be done on a Web page, so it's not a direct drop in the overall domain ranking, but the underlying approach that determines whether the search results are more visible may still be affected.
The downgrade will only affect search results on mobile phones, and search results on tablets and desktops remain as usual. But given that around half of all Google search requests are expected to come from mobile devices by the end of 2015, we may still see some significant impact.
Pu Aite Baaki (Zineb Ait Bahajji) is a representative of the Google Webmaster trends (Webmaster Trends) team, which he described earlier this year in the Munich Search engine Marketing Conference (SMX), where words was widely quoted, He said the update would be more influential than Google's previous algorithmic updates codenamed "Panda" (Panda) and "Penguin" (Penguin), which had been focused on removing search engine optimization (SEO) tricks that were spam-based.
The panda algorithm is said to have affected about 12% of the search request at peak time, and the Penguin algorithm was 4%. This time the latest update will affect all sites and all mobile search, so the percentage number is probably even higher.
In February this year, Google issued an early warning to web developers about the algorithmic upgrade, saying it would "increase the proportion of mobile friendliness in the rankings".
"This change will affect mobile search in all languages around the world and will have a significant impact on our search results," Google added.
The company's mobile advertising revenue has risen from $2.2 billion in 2012 to $6.3 billion in 2014, up nearly twice times, so Google is very interested in improving the consumer's mobile search experience, especially if it wants to push up the price of ad-bit auctions on mobile devices.
As of January 2015, more than 88% of the world's web search activity was done on Google search, and Microsoft Bing and Yahoo are still far behind.
Google mobile search ranking big shuffle is about to start
