Mobile ad platform opens new interactive mode

According to Cnnic, "2014 The 34th China Internet Development Status Statistics report" shows that the number of mobile phone users in China has more than 527 million, more than the sum of PC and notebook , become the Internet users use the largest terminal. There is no doubt that the era of mobile internet has arrived.

2013 China Mobile marketing market size of 15.52 billion yuan, growth 105.0% . The increase in enterprise investment also spawned a large number of advertising agencies engaged in mobile marketing, advertising platform and advertising traffic to provide app developers. At present, the mainstream advertising mode of mobile Internet is: advertising platform through the technical means, The advertiser's brand/product information distributed to its access to the app to display and interact. After The Advertiser pays the advertising fee to the platform, the advertising platform is divided into the app developers who are connected. Because in the business model in a relatively advantageous position, most of the advertising platform in the split to take away from 50% to 70% of the advertising costs, the current stage of the mobile advertising market the largest beneficiaries of rapid development.

October 22, the Flying Mobile advertising platform (http://www.xfyun.cn) officially launched, as a newcomer to the market, how to be in the battle of the Warlords alone lead? What novelty will it bring to the whole market?

With curiosity, we contrast the domestic mobile advertising platform, finally found the amazing mystery, what is it?

unique accumulation of resources

As we all know, advertisers ultimately want to let the ads reach the end user, so the advertising platform to attract advertisers, it is the platform has a number of cooperative apps. The Voice cloud after 4 years of development, has accumulated a good reputation in the industry, more than 40,000 cooperative applications, through the medical, education, reading, chat and other types of apps for more than 500 million end users to provide services, can provide media for all types of advertising, in the accumulation of resources have an absolute competitive advantage.

Strong Technical Strength

Domestic voice technology which strong? I'm afraid the only answer is flying! Voice Cloud 4 years of development, whether it is voice capabilities, research and development strength, operation and maintenance capabilities or big data analysis capabilities in the industry is obvious: the Voice cloud open platform open to the ability of the peer competitor is the most comprehensive. In addition, the mobile advertising platform can also provide accurate advertising technology, personalized advertising filling mode, interactive advertising technology, which helps the consumption of advertising inventory, will inevitably attract ads to serve.

full range of attentive service

Platform as a service, in addition to providing docking platform, infrastructure, but also a part of the important task is to service developers and advertisers.

Message flying Voice cloud through the QQ Group, micro-Bo,, forum and other ways to provide thoughtful, timely and thoughtful service to developers, whether it is technical issues or partner care, in the developer's heart has formed a good reputation, the developer's voice is the most powerful answer.

a unique mobile ecosystem

Making money is important, but if the platform can help you get more users and make the user experience better, you can increase user stickiness and ultimately generate more revenue. In this regard, the flight has been spared no effort to build the developer ecosystem. In addition to the ability of advertisers and developers to integrate resources, it also provides developers with the ability to synthesize, recognize, wake up, and offline command word recognition, such as voice basic ability, semantic ability, face recognition, mobile application analysis, personalized ringtone, application distribution and so on.

new ad interaction mode

At present, the domestic mobile advertising platform mainly provides the form of advertising has pictures, text, interstitial, full screen, etc., Basic does not have the ability to interact with intelligence, and the mobile advertising platform will be combined with the powerful voice of the speech semantic advantage, provide intelligent voice interactive advertising, will create a new mode of advertising interaction . Imagine, a car advertisement, if the microphone said "Mercedes-Benz car, launch", "Mercedes-Benz car, open the door", the car changes to make corresponding response, is not very cool?

From the different dimensions of the PK can be seen, although the current mobile advertising platform market pattern has initially exposed embryonic. However, the mobile advertising platform is still in the start-up period, the next year will usher in a big outbreak, who will win the ten-year long run is inconclusive. For developers, the mobile advertising platform is definitely worthy of your choice, especially to open the new mode of advertising interactive voice interactive ads.

Mobile ad platform opens new interactive mode