In the rapid rise of mobile internet today, mobile Internet products want to stand out, not only to take out part of the resources to try to marketing, but also to do marketing as the main body. Based on the principle of innovation and winning, mobile internet marketing has increasingly focused on user preferences and emotional needs.
Recently, the mobile phone Baidu to explore the user's psychological needs, occasion Mother's Day, launched to arouse the user's emotional resonance "Mom I want to accompany you more" activities, four small problems, to help you calculate how long you can accompany mom. Activities to attract a large number of netizens to participate in the future can accompany the parents of rational data so that more young people see the reality, Micro-blog on the "choice of comfort or persist in the struggle" topic, Internet users to participate in the discussion of high heat.
With the development of mobile Internet, the rapid development of smart phone and mobile internet technology brings the change is multi-faceted, whether it is the way of life, or consumption habits, are in a revolutionary change. Use your mobile phone to search, shop, pay, check the map, see the news ... Mobile phone in the life of more and more important, but the old and middle-aged users because of the knowledge of the factors and gradually derailed with the internet, although the mobile phone but do not understand how to use the function, and will not use a variety of mobile phone app software to solve the small problems of life.
Young people can not often go home and parents more and more dependent on their children in a sharp contrast, mobile phone Baidu Timely launch Mother's Day activities, call on young people to see the reality, more time to accompany parents, church parents with modern tools to solve the small problems in life, mobile phone Baidu's practicality is also reflected here.
Mobile Baidu with "Mother's Day" to promote children to teach their mother to learn and master the skills of mobile Baidu, such as using mobile phone Baidu app search, shopping, payment, check route, watching news, search video and so on, life may encounter small problems, can be easily solved with mobile phone app. In addition to the mobile phone Baidu homepage can also directly add real-time hot news, perpetual calendar, city weather, sports events, film and television Chase, stock and other types of cards, no download, add to see the weather, hot spots and their stock quotes and other information, greatly to the old and middle-aged users to bring a new operation experience without searching, provided for convenience.
Mobile Baidu Mother's Day activities in advocating affection at the same time also enhance the user's goodwill to the product, in addition to effectively improve the user's mobile phone Baidu download and user experience, can be described as double benefit. It can also be seen that the method of embedding feelings into marketing, more can arouse the attention of consumers and participation.
In recent years, Baidu in the media platform since the marketing record, micro-blog, and other marketing tools more and more ease. The success of this Mother's Day event proves once again that in this mobile internet age, emotional marketing can reap better marketing results than other marketing methods. (Wen/Wangyi see QQ543415188)
