New mode of ad delivery-Mobile interactive ads

New mode of ad delivery-Mobile interactive ads

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With the development of various mobile services and user behavior more dependent on the mobile Internet, the use of the habit of moving to the mobile side, mobile marketing will become the main channel of enterprise promotion. Since 2014, the mobile advertising market growth rate has remained above 100%, 2016 market size will reach 134.08 billion yuan, mobile advertising accounted for more than 50% of all digital advertising.

smartphones have the following features compared to PCs:

1. Carry, easy to use;

2. Use fragmented time;

3. A large number of apps have made the user's habit;

4. Telephone, SMS and other communication functions;

5. A variety of entertainment functions.

 
in the degree to which technical capability can be achieved, creativity can be ubiquitous and a good H5 product will be achieved through good ideas. On a PC, almost 100% of interactive ads are made with Flash technology because FL ash enables rich animation and interactive effects. But smartphones do not support flash technology, so the mobile interactive ads are based on HTML5 technology created.

Now that the marketing community is talking about making a H5 ad, HTML5 can be used instead of Flash to make interactive animated ads because HTML5 introduces a lot of new features. And there are many HTML5 interactive companies in China.

QR Code is an important interactive portal of mobile Internet, through the smart phone scanning QR code to achieve online and offline connection, can let the traditional advertising or physical goods and mobile ads tightly integrated, such as poster + QR code +htm L5, product packaging + QR code +htm L5, Let Mobile interactive advertising the spread of the portal is not limited to online. The

HTML5 can integrate text, pictures, videos, animations, and interactions in one content, and can be easily disseminated in the best mobile advertising creative monetization, HTML5 will be a long-term mobile marketing to occupy the mainstream position.

The use of DSP advertising system, combined with HTML5 technology, for customers to produce sophisticated HTML5 interactive mobile advertising creative, to bring customers

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New mode of ad delivery-Mobile interactive ads