Play app How to make Money (ii)

Immediately after the previous article, talking about some of the doorway to making money before the app, there are still a lot of things that need you to tap into the app's value. Valuable things can form a trade, and the process of dealing with money as a means of circulation, so that money is not so big on, its essence is the flow of value.
How to make money in the app? There are too many methods here, it is estimated to write a tens of thousands of words do not play, because there are many business models.
Seek brother or mainly introduce several popular methods, the app makes money, mainly: Sell software, insert ads, internal payment.

(a) selling software (not selling the source code)
This is actually more familiar to app developers or users who often play the iphone. Apple's market AppStore is to sell apps, is paid app, you want to use this app, need to buy. Domestic pay habits did not form, we all like free, cracked, so for the general iphone users, fortunately, hard to buy an iphone phone call, take photos, easy to decorate B on the line, no need to spend that money to buy paid software, and now free software is more and more.
However, the payment of foreign users is more popular. So many of the country's top developers have developed some apps for foreign users, or for Japan. From the statistics on Apple's pay, the top three are the United States, Japan and China (you have to think about the number of people in China). Yesterday Search fun app, incredibly search for a "Valentine's Day app sex 110 strokes", QQ video on it, Phoenix video also has. is to teach the moves, this app you say it involves yellow, it does not, it is a side ball app,360 there are similar apps on the market, and the download is also very hot. The mobile app, priced at NT $20, is about 4 yuan.

(ii) insertion of advertisements
This estimate is now the hottest app monetization model. There are many ways to display ads, display ads (Banner), points wall, recommendation Wall, e-commerce wall, interstitial, push, 020 ads and so on, are playing traffic logic.
Say a more famous points wall ads, this form of advertising should be said at home is compared to the money. Mobile advertising platform will provide you with an SDK, you put the advertising SDK embedded in your program, you can disable an advanced feature, so that users can get points before you turn on this feature. Users need to do a download ads app, install, open process, experience two minutes, you can earn points. Then you also have income, is generally a user to download an advertising app, developers can get 5 cents (anroid, iOS to High, 1 to 2), that is, a CPA is 5 cents.
Personal developers like this ad model very much, because the money comes fast. If it is banner, in fact, the income is quite bleak, 1000 shows, the average is a few cents. Push this kind of advertisement, be blocked by the market, be blocked by security software also quite serious. Other advertising mode, recommended Wall and e-commerce wall relative does not interfere with the user experience, interstitial words, games with more, "where Dad go 2" on the use of interstitial ads.
Now the advertising platform for individual developers slowly become cold, because the personal developer income is not high, a lot of problems, a variety of basic problems harassing customer service, make them very tired. Platform are like to find big, can take a cow B game, enough to eat a year, too lazy to care for those small.

(iii) internal payment
To say that most domestic users do not form a payment habit, this does have, but does not exclude users will buy. We can think of the beginning of the Chinese web of the thousand words three cents, is to see the novel, the front dozens of chapters are free, the latter plot to attract users to burn the body, do not look down to eat, then began to charge.
In fact, the app is almost the same, you need this sense of generation.
The app first needs to do the basic function, lets the user to the app to have the dependence, slowly guides the user to pay. There are many ways to pay, such as in-game, the level needs to be paid to unlock, props need to buy to use; play half, die, buy the Resurrection Card can continue; Applications, such as browsing for more valuable content to pay, advanced features to pay, open to see that some expressions are paid.
Within the payment of many kinds, need to combine their own products to design pay points, not to add where. However, according to the brother's own app feedback, domestic users have slowly accepted the payment, often someone said: "You this app, I can buy to use it?" It's annoying to have ads! "Compared to the harassment of ads, users are more willing to pay for the apps they feel are worth."
In short or that sentence, practice the truth.

Article by the brother of 1988 original, reprint retained the following author information:
seek brother Viyi88,app technology product promotion profit actual combat coach, micro-value founder, self-profit concept founder, Qin Wang member. Share the app profit experience, is building the app Circle, is interested in can add contact, but also can pay attention to the Vjiazhi, do not miss the elder brother every day worked goods.