Samsung do mobile phones, we are serious!

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Recently, Samsung in Shanghai held two new flagship mobile phone release, Galaxy Note5 and Galaxy S6 edge+. At the conference, Samsung did not introduce much of its hardware performance, because Samsung's hardware strength is beyond doubt, and more is to begin to emphasize to meet the needs of users to derive the service capabilities. So, just think Samsung do mobile phones, and no outside rumors that began to lack of innovative performance, and throughout the smartphone industry, Samsung has always been leading the mobile phone development trend in Android, so Samsung do mobile phones, I think is serious.

Or is it customary to say hardware configuration, S6 edge+ 5.7-inch 2K resolution Super AMOLED large screen, equipped with Samsung independent research and development production of the Exynos 74,208-core 14nm processor, built-in 4GB running memory and 32 or 64GB body storage space, Battery capacity of 3000mAh, running Android5.1 system, equipped with F1.9 large aperture 16 million megapixel rear camera and 5 million megapixel front camera, and equipped with OIS intelligent optical Image stabilization technology, in the Network Service support 4G full netcom.

Hardware configuration is the hard data above, and the service and experience behind these data is the ultimate value. Since April, Jia Yueting Pavilion published its own product BOM, announced that the hardware free of charge, the construction of its own ecology, which let the altar of millet empire instantly collapsed. The competitive era of hardware-only data stuffing is nearing the end of the day, of course, strong hardware will bring a better experience, but if the technical cohesion is not enough depth, and can not fully play the high performance of the hardware. For example, now casually on the street to find a thousand-dollar smart machine, its camera pixels are tens of millions of pixels, but the photos taken? There is no 5 million-megapixel iphone to be liked, why? This is the result of the optimization of soft and hard capabilities.

At the Samsung press conference, the master photographer Peter Lik was invited to explain the art of photography for the live media and the new experience of the Samsung Galaxy S6 edge+. In addition to social networking, the most used is to take photos, which is what Samsung is constantly using technology innovation to provide users with more professional shooting services and experience.

Who's Peter lik? He is the holder of the world's most expensive photo-trading record, and his work at Antelope Canyon in the United States, "Phantom", was sold for $6.5 million, and he had 4 seats in the world's most expensive list of 20 photos. If Peter Lik says that a phone's camera function can meet his professional shooting requirements, the phone is definitely the best camera feature and experience.

Let's talk about why edge+ can meet such a professional photo demand, the perfect experience of course without the powerful hardware support, 14nm Samsung Exynos 7420 performance and DDR4 storage speed improvement, can perfect support double-click the Home button in less than 1 seconds to enter the camera interface, This will allow you to seize the fleeting moments. The exclusive "Auto-focus" feature keeps the focus on the object being photographed, even with fast moving objects, which can be perfectly achieved with clear focus. The large aperture of the F1.9 allows clear and bright photos to be taken in the night conditions. Samsung's unique OIS Smart Optical Image stabilization technology allows you to leave images and video content with consistent clarity and color accuracy in mobile photography. For professional photographers, the professional mode of the camera can freely adjust the exposure compensation, ISO, white balance and focus distance, even the color filter can be customized to meet the professional requirements of creative photography.

In summary, just for Samsung Galaxy S6 edge+ on the camera function on how to combine the powerful hardware and deep technical optimization of the perfect combination for the user to present the perfect shooting experience. Of course, Samsung mobile phone highlights not only in this, the Conference also aimed at the large screen demand, the edge+ screen upgrade to 5.7 inch; for the endurance, but also put a lot of research and development efforts, through the technical level of intelligent management and avoid unnecessary power consumption services; for curved side screen for users to make more convenient and user-friendly quick access and so on , now a lot of users are the propaganda of the manufacturers of the passive infusion of hardware powerful its speed of the concept of strong, but also that the manufacturers can be powerful hardware to play a powerful experience to it?

Hardware costs are priced, software-optimized technical capabilities are priceless, and any small optimization is backed by countless research and development costs. Therefore, to the user to throw a BOM to declare the value of the product is bullying, the user pays to buy is not a cold hardware configuration, and these hardware combination of optimized services and experience. Some people will ask, Samsung flag ship machine You tell so much how much is the price? The 32G version of S6 edge+ is priced at 5888,64G for 6288. OK, I know this time you should spit again, this is more than the kidney 6 Plus is expensive Ah, the devil will buy! Well, for those who cut their kidneys to buy a cell phone is to meet the poor vanity, and not the service and experience value behind the product, those who choose the thousand-machine users are often just to meet the simple mobile Internet intelligence needs, Don't throw up the trough people's city people really can play, that is people city has to the quality of life high requirements.

In the second quarter of this year, the global smartphone report, Samsung ranked first in the global smartphone market with 26.8% per cent, while Apple ranked second in 16.4%. It's already blown up through market sales data. Those claiming that Samsung phones will become the second Nokia's industry experts, the market is mature, the user is also mature, still can occupy the market position of the manufacturers are also through continuous product and service innovation to stimulate product maturity. So, Samsung's products and spirit are telling us: Samsung to do mobile phones, we are serious!

Samsung do mobile phones, we are serious!