Search Engine Optimization Web design: Best Practices

As a web designer, the design of the Web page is one of our most intuitive identification. Our life now depends on the web and relies on the tools that let us know and communicate with each other quickly. It has long been more than just a static page, but a content-rich world of ideas and cultures without borders. For example, cave people murals, such as the image of Ancient Egyptian text, and modern people have web design, yes, it is very important.

So, I want to ask, how can we send a message to others accurately and quickly? At this point, we need to do SEO.

What is SEO?

SEO represents search engine optimization. It can help and improve your site rankings. We know that 75% of searchers will only look at Google's first page, which means we have to make the site appear on the homepage, and in the top ranks, we have more opportunities to keep visitors.

Why is SEO essential for a website?

Very simple, because it is your most important customer. More complicated, every second, there will be countless sites appear, the content of your design is very high probability of loss, it is likely to fall in the next second to Google search rankings after the number of digits.

Best practices

Let's take a look at the 9 best SEO methods available from our designers.

1. Website structure

When it comes to SEO, the structure of the site is one of the most important factors. It's about how your Web pages are linked together. The search engine crawler will judge the way you set it to evaluate the value of your site. Site Hierarchy and Sitemap are the keys to getting a higher ranking.

If you want to let the majority of users through the relevant keywords to find you, first you need a reasonable layout, relatively easy to crawl.

2. Easy navigation

With the completion of the site, navigation is one of the priorities that must be considered. For navigation, the simpler the better, the user can easily access any link, which is also a part of the site structure. For Javascrip enthusiasts, search engines can handle JavaScript, but if it's too cumbersome, search crawlers are very limited, so it's possible to abandon a complex compilation language.

3. Meta Introduction

Even if you are unfamiliar with it, you should know what it is. On your page, a meta description appears on almost every page, which can be 160 characters or less. Meta description is a great opportunity for you to attract visitors, which can help you improve your keyword search probability, as Google and key users will appear in the meta description.

However, please note that there is no need to write it on every page in your website, just write it on the most important one. If you don't write or forget to write, Google will assign you one.

Keep in mind that it is not necessary to write a meta description of each Web page on each site-just the most important. Make sure you do not copy your meta description for multiple pages. If you haven't written your own meta-description, Google will write one for you.

The meta-description is more important than ever, as Google has recently broken the photo release (HTTPS://PLUS.GOOGLE.COM/113006028898915385825/POSTS/PDKPDPTJL6J).

4. Content

We all know that content is a website of dry goods! We search for crawlers that are very intelligent and know what is important. If you are a blogger, taking the time to enrich your content can bring you more value to the site. If you are a designer and not a writer, then hire someone who can help you.

5, optimize the picture

Have you ever encountered a picture named Dcim456.jpg? I've met. When you don't want to take the time to name a picture, you lose a lot of valuable engine searches. Think about how important this is, if the image is the same name, see if you will get more visiting users.

Optimizing your images is a very important way to include tags, these tags if the browser does not load, it will hover over there and then appear your name.

6, optimize the address

If your blog post is about hat seo, then your URL should be www.yoursite.com/hat seo. But one thing to note is that you use the title of your blog, as well as the URL of your blog, to remember what your target keywords are. This is another way to optimize your site. In addition, please avoid putting all the words together, and do not use the underscore _ and other special symbols.

7. Inner Chain

The inner chain is very powerful and there are two types of links:

• Absolute <a href= "www.yoursite.com" >
• Relative <a href= "/home.html" >

If you use relative links, absolute links will reduce and reduce the response time of the server.

8. Website speed

Research shows that 40% of visitors will abandon browsing for more than 3 seconds to load a Web site. I know that designers are usually too interested in using the content of the page to impress the user, but have you ever thought that almost half of the visitors may not be able to stick to the open page and leave. Slow speed is a disadvantage of a website, it directly affects the search engine optimization. Since 2010, Google has made it clear that loading speed is one of the factors that you can squeeze into the top of the rankings. Although we do not know how long the search engine robot classification, but we know is a site structure optimization of the backstage is how important ah! About Web browsing speed I mention a few simple points, one is to see you compress the image, but also to see you cache static content, compression JavaScript code, of course, or need your backend to do the simpler the more compact the better.

9. Homepage Summary

Rich Web snippets are displayed on the search results page.

When you search for a relevant information, you will find the content of the site, articles, introductions and other information, these are search engine production. It will increase your chances of being searched.

About SEO, SEO and website design is always an incomplete topic. Today we are just a little brief introduction of a few points, but I believe that through your in-depth research, will certainly achieve the goals you need.

Thank you!

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