Standard dimensions of Web design

Page ad Size-Web Template tutorial

If the site needs to serve ads, then in the design process of the Web template need to consider the design of ad placement, the size of the network ads are many, the international size is as follows:

Advertising size of Ali mom Advertising Alliance

Of course, you can also design ad size according to your needs, but if you do not meet the general standard once the ads will need to be modified, more trouble, so it is best to use a common size, in the design of the template should be noted, or later will be more troublesome.

Web Design Standard size:
1, 800*600, the width of the Web page is kept within 778, there will be no horizontal scroll bar, height depends on the layout and content decision.
2, 1024x768, the width of the Web page is kept within 1002, if the box is displayed, the height is between 612-615. The horizontal and vertical scroll bars do not appear. (In the DW there is a set of standard values, the standard size of the 1024x768 page is 955*600, according to its size to do the line)
3, in the PS inside to do the page can be displayed in 800*600 State full screen, the bottom of the page will not appear sliding bar, size of 740*560 around
4, in the PS do map to the web is not the same, color, and so on, because the web only uses 256WEB security color, and PS in the RGB or CMYK and lab or HSB color gamut is very wide color range, so naturally there will be a pale phenomenon.
Page standard by 800*600 resolution, the actual size is 778*434px
Page length in principle no more than 3 screen, width of not more than 1 screen
Each standard page is A4 format size, which is 8.5x11 inch
Full-size banner for 468*60px, half-size banner for 234*60px, small banner for 88*31px
In addition 120*90,120*60 is also the standard size of small icons
Each non-homepage static page with picture bytes not more than 60K, full-size banner not more than 14K

Standard page AD Size specifications
1, 120*120, this advertisement specification applies to the product or the news photo display.
2, 120*60, this type of advertising is mainly used for logo use.
3, 120*90, mainly used in product demonstrations or large-scale logo.
4, 125*125, this specification is suitable for the image advertisement which displays the photograph effect.
5, 234*60, this specification applies to the frame or the left and right form of the homepage of the advertising link.
6, 392*72, mainly used for more picture display of the banner, for the header or footer.
7, 468*60, the most widely used advertising bar size, for the header or footer.
8, 88*31, mainly used for web links, or website small logo.

form of advertisement	Pixel size	Maximum size	Note
BUTTON	120*60 (GIF must be used) 215*50 (GIF must be used)	7K 7K
Banner	760*100 430*50	25K 15K	Static picture or reduced motion effect
Super Banner	760*100 to 760*200	Total 40K	Static picture or reduced motion effect
Huge advertising	336*280 585*120	65.
Vertical side Ads	130*300	25K
Full Screen ads	800*600	40K	Must be a static picture, Flash format
Picture and text mixed row	Different channels	15K
Pop-up window	400*300 (try to use GIF)	40K
BANNER	468*60 (try to use GIF)	18K
Hover button	80*80 (GIF must be used)	7K
Streaming media	300*200 (can be made in irregular shape but cannot exceed 300*200 size)	60.	Playback time less than 5 seconds 60 frames (1 seconds/12 frames)

Ad size in a Web page
1, home right, size 120*60
2. Top banner of homepage, size 468*60
3. Top banner of homepage, size 760*60
4, Home Central banner, size 580*60
5, inside page top banner, size 468*60
6, Inside page top banner, size 760*60
7, Inside page left, size 150*60 or 300*300
8, page, size 560*60 or 468*60
9, Inside page bottom banner, size 760*60
10, left floating, size 80*80 or 100*100
11, right floating, size 80*80 or 100*100

The above several statements may be a little bit of discrepancy, we can discuss.

IAB and EIAA release new web AD size standards
In these 6 formats, in addition to the 4 "general-Purpose AD packages" published by IAB last year: 160x600, 300x250, 180x150 and 728x90, there are new 468x60 and 120x600 (Optimus) 2.

Original address: http://hostleague.com/forum/index.php?topic=218.0

What kind of ads should personal websites do? 1, out-of-style advertising: This form of advertising in the comprehensive portal application of the most extensive, in the Internet users to open the homepage of the site, jumping out of the ads like an intruder, the display screen plug the brim, only to close the ads, to continue to normal browsing the web.

2, floating ads: Floating ads like the ghost will never disappear, while browsing the web, has been drifting along the design of the route, the design of a bad floating ads will distract the attention of netizens, affect the normal reading, and even put the ads into the account landing entrance, you must click on the ads can be closed.

3. Spam ads: spam ads like a salesman who doesn't keep business etiquette. Advertisers usually use a large number of e-mail addresses (some even buy from a list vendor), and then send the mail to a Netizen's mailbox using the bulk email software. Think of it, the use of bulk mail software in an instant can send thousands of e-mails, and in view of this form of advertising price is very low, more and more advertisers are happy to use this form of advertising, so the first thing users open the mailbox is to delete those nasty spam. As spam has flooded, the outcry against spam ads is getting higher.

Causes of aggressive advertising:

1, at present, the development of network commerce is actually in a relatively elementary stage, many traditional enterprises have not been well aware of the network is a comprehensive business platform, not the traditional business and e-commerce together. In the past few years, the network concept stocks crazy soaring, to now the B to B,b to C and other trading platforms, in fact, the exchange of information mainly, to a greater extent, the network as the four media. Therefore, network advertising is bound to follow the traditional media model, relying on the audience's eyeballs and attention to advertising revenue as the main revenue model of the website, although the current portal has developed a text message, pay mailbox, online games and other new revenue models, but the network advertising revenue still occupy a larger proportion of them. Due to the current network bandwidth and software technology constraints, but also can not achieve high intelligence, low interference of the network advertising, so, more visual impact of the pop-out ads and floating ads become the mainstream of online advertising.

2, the use of e-mail advertising transmission cost is very low, in addition to the beginning of e-mail ads, because the ads directly targeted at netizens, did obtain a higher click-through rate and response rates, therefore, advertisers will mail ads Bible, spread.

3, compared with the traditional advertising, the cost of production network advertising is relatively low, out-of-style ads and floating ads with the help of Dreamwaver, Flash, Photoshop and other software and Java language can be easily implemented, some bulk mail software can be free of charge, The purchase of hundreds of thousands of e-mail addresses is only dozens of yuan. Therefore, some marketing ideas are wrong, without a clear target audience analysis, there is no good marketing plan with the integration of advertisers to abuse these forms of advertising.

The malpractice of aggressive advertising

The network is different from the traditional mass media, after several years of development, the Netizen's browsing habit has already had the big change, the purpose and the specialized enhancement. Off-the-go ads, avoid floating ads, delete junk e-mail, will occupy the valuable time of netizens. In fact, the site's first page of the ad click-through rate has been declining, advertising effect has fallen, most netizens do not click on the ads directly closed, the site has no limit to the looting of the attention of netizens, if it will lead to the reverse psychology of netizens. With the increasing competition of network media, especially the appearance of professional media, it is not easy for netizens to turn to the information professional, and the advertising interference is relatively small site.

How to solve the problem of aggressive advertising

1, optimize the form of advertising: to reduce network advertising interference and infringement of netizens. From the technical aspect, this way can be achieved completely, for out-of-style ads, do not have to open the homepage of the site at the same time out, in the current number of dial-up Internet users still occupy half of the situation, the home opening time will be greatly extended. So, one is to make out-of-style ads in the Internet browsing the gap between the web open. In addition, advertisers choose ad bit should also be targeted, can not blindly think of the first page of the advertising effect is good, should choose and products, advertising audiences in line with the channel to ease the front page of the ad position of the fierce competition. For floating ads, we should analyze the browsing habits of netizens and make sure that the drift route of the design does not conflict with the browsing route.

2, respect the subjective wishes of netizens and special requirements, take the form of licensing marketing, pull-type advertising. Licensing marketing requires advertisers to ask for permission before they send ads. Pull ads require the site in color, copy, suspense and other skills to work, and even with the game ads and powerful expressive flash ads, to attract netizens to actively click on ads, rather than forcing netizens to accept.

Make You laugh 2005-1-19 20:21

Personal website can earn how much, this question is most still not profitable stationmaster wants to know. How much you can make, it's hard to say. This and the site's access, the type of the site, the quality of advertising, advertising focus has a great relationship.

1. Number of Visits

No matter what station, no traffic, nothing to think, a point can not make, hehe.

2. Type of website

This is also very important, two visits the same type of different stations, the income will not be the same, for example: pure literature Station is a very ordinary entertainment station, the latter is certainly more than the former, the reason is that the former audience is too small, relatively speaking, the advertising surface is small. (This is related to ad placement) so if you're going to make a profit, you have to think about type issues before you build your station. If it's purely an interest, it's another matter if you don't think about it.

3. Advertising Quality

The most important, the choice of advertisers must pay attention to the advertising costs in the second, the importance of credibility. If you encounter a liar advertisers, promised high advertising costs, hard to do one months, the end of a penny can not get, it is better to do a good reputation and less earn points.

4. Advertising Focus

This should be considered in conjunction with the type of your station. Consider what kind of crowd your visitors are in general, and what extra services they need most, and what ads they put on those decisions. Example: If you do is the software download station, then should put the host space domain name and other ads, the effect of texting is not as good as the entertainment station. On the contrary, the entertainment station to put host ads also not. (This is not absolute, it is generally the case)

Finally say how much you can make. If you have done all the above, then 1000IP monthly about 300, this is just the general website, if you use a point cheating means, then can earn about 500. There is a higher, of course, a point does not earn, hehe.

Standard dimensions of Web design