PV (traffic): that is, page view, that is, the amount of pageviews or clicks, the user each refresh is calculated once.
UV (Independent visitor): A unique Visitor that accesses a computer client of your website as a visitor. The same client in 00:00-24:00 is counted only once.
IP (standalone IP): refers to the number of independent IPs. The same IP address within the 00:00-24:00 is computed once.
Number of active users DAU (Daily active user) day. Often used to respond to the operation of websites, Internet applications, or online games.
Number of active users of MAU (month active user) . A number of users of online games statistics nouns, the larger the amount means that the more people play this game.
UIP: user's IP address (self-understanding, not found on the site)
< excerpt from:http://blog.csdn.net/liuxiaoyue909/article/details/8610444>
Website terminology and indicators--translation interpretation