Website User experience is kingly website seo how to optimize?

Website User Experience building is the website SEO optimization of the king, like each of us personality, personality impact life, the site user experience is good, site visitors like this site, even if the search engine to your site all k light, for you will not have a great impact. The user experience of the site is reflected in 2 indicators, the first is the site's bounce rate, the second site visit time. So what should we do to reduce the bounce rate of the site and increase the number of visits to the site? Today Zeng Weijian will lead you from a strategic perspective to analyze these 2 questions!

　Bounce Rate Optimization

First we need to review what is the site bounce rate. is the site visitors to the site, immediately shut down the site and site in the proportion of total traffic. What is the reason for the website visitors to turn off our website at once? If you visit a website, you will probably shut down a website for some reason.

We have sorted out the factors that have caused the website visitors to turn off our website at once, the following points.

The first site is slow to open

When there are users through search engine search keywords to the end of our site, if the site is very slow to open, users and so on a half-day page can not be displayed. The user will immediately click on the Red Fork in the upper right corner and turn off your website. This is a need not to think more can come to the conclusion, like 1+1=2 so simple, your site can not open, I rely on what to wait, I have to wait for the time may have found in other sites that the answer.

The first problem we have to solve is the speed at which the website is opened. About the speed of the Web site we have said many times before, such as from the perspective of the server to optimize: the site to the domestic, using two-line space, increase the bandwidth of the server, such as the previous use of 10M bandwidth server, now replaced by 100M.

　　Second, from the website itself to optimize:

1. Reduce the page code volume:

A. Compressing the web header

B. Using relative addresses

C. Do not use table. Use DIV+CSS for site layout

D. Use small volume images (or fixed large size) to suggest that the site size does not exceed 100k.

2, JS processing, including:

A, put the JS code in the page footer.

B. Combine JS to reduce the number of requests.

　The dead link of the second website

We should all have such a search for medical examinations, when you go to search for certain keywords, in the SERP page click on the results, you will find that some pages have failed to open. What are you going to do?

That is to say, we reduce the site bounce rate of the second factor is to reduce the Web page dead link. Here's one thing to be clear about. If a URL is not open for a long time, then the weight of the URL will certainly be reduced, there may be no ranking, most of the above is because the server is unstable, resulting in the page temporarily open. So we must use a stable server.

　Third does not do the title party

Our page content is very relevant to our title, if you use a very attractive headline to attract users to click on our site, but open the page, found that the content is not the case at all. There will be a feeling of being cheated. So we have to be down-to-earth, realistic, we want to use content to retain users, let them press the keyboard ctrl+d, rather than press CTRL+W.

　　IV Show important content in important areas of the website

What is the most eye-catching area when a website visitor browses a webpage? There is a Nielsen F shape Web browsing mode.

That is, the site visitors to our site, he will look at the head of the site, including the main navigation of the site, or the sidebar, and then the area under the head, since the site's visitors to the site's first impression is the F-Type area content, then we should make good use of this limited space. Whether from the product or from the page beautiful, we have to give the site visitors the best feeling, in this area we have to put on our core products, to put on our keywords the most relevant products. In aesthetics, we take more effort. This is what we say next, reduce the site bounce rate 5th, the site is beautiful

　The website is beautiful

It's easy to start a website. But to make a good-looking website, users can look at the site like a very difficult. Here to tell you a concept is UEO because the website beautiful design is an open concept, we all only know we want to do a very beautiful website, but in the end to be beautiful to what extent, the specific requirements are what is inconclusive. This needs to have the design inspiration, so the esthetic feeling particularly good art everywhere is rushing to want.

A website layout looks very beautiful. The interface is simple, generous, colorful, website visitors after a glance still want to continue to look at the second eye. We all like good things. Instead. If a website opens very ugly, ugly crumbling, will you continue to browse his page?

　　Five Authority

Authority has an invisible power to make others believe him, to follow him, to change for him. Why, because of his authority. Used on the website as well. We all know the website of railway booking! who told me. We open this website, does he have a nice interface? Small nose small eyes. Did he put important content in the most central area? No, everyone comes to this website is the booking. But the ticket is on the left side of the place. And often not open, but why people are still so cow B. Because of his authority, he is the Ministry of Railways website, of course, this is just a very extreme example.

How should our ordinary small website establish authority? We have the common sense of the card, the first content to be formal, high quality. Second, to pass some state organs or groups of certification such as Site defenders, integrity website certification and so on, there are many. Anyway, it's packing.

　Six reasonable user Lures

Sometimes we visit a site, after sweeping a glance to find that the site is nothing we want to get, just as you move the mouse to the upper right corner, found somewhere there is a line of red words, click here Free Haagen-Dazs ice cream Ball 2 copies. Can you still close the website?

Although we do not have Haagen-Dazs, we also want to make good use of this!

The above 6 points are a way to reduce the site bounce rate. When the site bounce rate is low. We have to find a way to extend the visitor's visit time to increase the stickiness of website visitors. Increase access time for website visitors

From a different angle. is to increase the site's per capita browsing PV. The higher the PV site, it proves that the higher the stickiness of the website, of course, the longer the length of the visit! Beijing SEO Zeng Weijian original, reprint leave this SEO blog http://53seo.com.cn/address!

　Increase website Visit duration

First in the page content with related very good links

On the visitor's page, show the content that is very relevant to the page, so that visitors unknowingly click on the links.

　The second appropriate setting is paging.

If the content is appropriate, set a reasonable page turn so that visitors can see more pages of our site!

　Third on the page to set the relevant content recommended

Set the inner chain anchor text, for some rankings plus links play an explanatory role!

These 3 is a good way to increase the site PV quantity

If a site bounce rate is very low, each visitor to the site have seen a lot of pages, then this site is not a good site? This is not a search engine to judge, we see this data can be proved.

This article from: http://www.tnc.com.cn/info/c-013005-d-3368020.html