What is good e-commerce site user Experience

Recently asked by a friend: What is a good e-commerce site user experience? Has done nearly six years of e-commerce website project, participated in five or six e-commerce website needs analysis and testing, this question seems to be very good explanation at first blush, but said out but consciously disorderly. It's like asking someone who can be called a good person. It sounds a very simple question, but it's impossible to say it 1:30 in the morning.

Be quiet and think about it, perhaps from the user experience five elements to elaborate.

The five elements of the user experience are illustrated below:

For details, see the "User Experience Essentials" book by Jesse James Garrett

Combined with the five elements of user experience, an e-commerce website Good user experience can be reflected in the following aspects:

(Note: The following analysis is only from the shopper's perspective.) You can have different user experience requirements from a business perspective. )

Strategic level:

Users can buy genuine goods on the e-commerce platform. The basic needs of consumers of genuine goods through e-commerce shopping. If a user buys counterfeit goods or prices that are significantly higher than the market price on an e-commerce site, the chances of a user visiting the site will be very small.

Range Layer :

To provide comprehensive online shopping functions. such as efficient and accurate product search, clear product classification, simple order process, a variety of payment methods, convenient orders and logistics inquiries, fast return and exchange process, fast response line pick-up clothing.

Provide a wealth of goods and help content: such as the product multi-angle picture, video, collocation effect, size, user comments, user upload physical map, user experience, FAQ content, help document, helpful polite tips information.

Structure Layer:

Experience good interaction design, clear function flow. What is the experience of good interaction design and what is clear functional flow? This is a topic that can be unfolded independently. Follow-up in another article to summarize the share.

Frame layer:

Simple and beautiful interface design, clear navigation.

Presentation Layer :

Beautiful color collocation and font and other visual design.

Personal humble opinion, welcome you to add.

What is good e-commerce site user Experience