Website Bounce Rate (Bounce rates) is an important index to evaluate the performance of a website, high bounce rate, indicating that the user experience of the site is not good, the user jumped out, on the contrary if the rate is lower, the user experience of the site is good, users can find their own needs of the content. And later he may come back to visit your website, improve the user stickiness. Slowly can accumulate a large number of website users. A website in a certain period of time there are 1000 different visitors from this link, while these visitors 50 people do not have two browsing behavior, directly exit the site, then the jump rate for this portal URL is 50/1000=50, so the lower the rate of bounce is better, What should we do to reduce the bounce rate for sites with high bounce rates? Imagine that we sometimes go to some stations, always find what they want to find, and finally forced to leave. Obviously, we will find that the original customer came, but did not find what they want to go ah, resulting in high bounce rate. So how to layout a good page so that users can easily find the content they want? We go directly from the site to the rate analysis. By analyzing the portal page and the export page of the website, we can get the highest bounce rate from the page, thus locating this page. Find such a page is good to do, this page bounce rate is high, there are two possibilities: first, users find their own things on this page; second, the user found in this page is not where to find what they want. It's good to find what you want, and now we're going to analyze the situation where the user doesn't find what they want. Users do not find what they want, they leave. So, we want to see the user through what keyword into this page, and why users will search this keyword? For example: If users search "Chongqing seo" after a bunch of pages, see your title and description of "to provide SEO optimization technology sharing, free site optimization analysis, site down right analysis." But when you open it, it says that the optimization of your company is better than other people, and the business consulting hotline is written, so the user will probably leave immediately. The same reason, you have a page inserted a lot of SEO training keywords, but open the inside page, your page does not provide SEO training and related instructions and contact, so users can hardly continue to stay. This means that you use the wrong keyword to guide the user to a non-user target page. If you do not provide such a service then it is best to change the keyword, do not let the user into the wrong. Now let's analyze a traditional mechanical website:
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650) this.width=650; "style=" Border-bottom:medium none;border-left:medium none;padding-bottom:0px;line-height:21px ; margin:0px;padding-left:0px;padding-right:0px;font-family: ' Microsoft Yahei '; Color:rgb (102,102,102); font-size : 14px;border-top:medium none;border-right:medium none;padding-top:0px; "id=" aimg_phh4o "class=" Zoom "border=" 0 "src= "Http://www.3wnm.com/uploads/allimg/150121/16141C059-4.jpg" width= "595" height= "" "/> Obviously, The market facing the demand for product details is the largest, in fact, manufacturers, pull down is the price. Products, we can directly through the big class to do it fine, and the price can be directly through the fine classification of the above properties to do it up, manufacturers are not able to do directly, we can directly through the home page of the company related information and information will be prominent. So now we can be very clear on the homepage navigation with the left to navigate the practice. Home, product information, product quotations, processing technology, stainless steel common sense, industry information, customer service will be our about us, human resources, contact us to the bottom, the home page location left navigation on the product classification information, quotation information, company news; the middle position put on the chart, show the most representative, The most advantageous, the most hot products. On the right side of the industry information ...... so that users into the site can directly find products to view, product reference settings details, and then will induce users to leave a message or call, you can get a good user experience degree. In this way, the user experience is good, click on More, click More, ranking on the previous, the traffic will increase the weight of ascension. Now the bounce rate is reduced, and the conversion rate is greatly improved. The user experience is also achieved. About lifting weights with page layouts to reduce bounce rates, I hope this article will help you if you need Internet marketing outsourcing can find CK marketing article source CK marketing http://www.3wnm.com
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What is the bounce rate? How to reduce the site bounce rate? { ! }
