1. Competitor Analysis
Through the analysis of competitor sites, to determine the marketing objectives and target user competition scope, so that the marketing process more targeted.
2. Keyword Planning
Through the analysis of target users search habits and keyword demand, to determine the focus of the key to the range of keywords, so that each investment more effective.
3. Website column and content optimization
Based on the choice of keyword range, according to the site conversion cycle theory, optimize the site columns and content, so that every important page has the opportunity to get a good natural ranking.
4. Website structure and layout optimization
Through the optimization of the structure and layout of the website, make the website more friendly to search engines, expand the site in the major search engines included in the volume, there are more included in the volume, only better ranking opportunities. At the same time, through the improvement of the good quality of the key pages, improve the website conversion rate, add more orders.
5. Optimization of external resources
I said I can not, but also need someone to say hello. External resource optimization is the use of our large number of alliances and partner sites, so that many sites say hello, which not only increases the popularity of the connection, but also increased visibility.
6, search engine included optimization
Through the webpage weight loss, the website map, the search engine submits and so on many kinds of means, lets the search engine quicker, more collects the website page.
7, search engine click-through optimization
In a search, the searchers will be in 5 seconds to make a click Selection, and he will usually take out 30% of the time to see the title, take 43% of the time to see the summary, title and summary of the quality of the text directly affect the CTR, through our careful optimization of the title and summary, to get a higher user click-through.
8. Effect tracking, statistics and reporting
No one can make a perfect plan, through the effectiveness of tracking and statistics, we can timely grasp the search engine marketing results and the number of different keyword referrals, and constantly optimize the marketing process, so that each of the customer input has a reasonable return.
What is the construction process of the marketing website?
