What is the principle of how app personalization is done?

App personalization installation, is to do after the user installs the status of the app, and before the installation you give the user's personalized installation requests (such as a shared H5 page) consistent, matching the pre-installation request information,-This is the purpose of your personalized invitation.

So the application of personalized installation technology is the core of the installation before and after matching problems, matching success, you can pre-installation of personalized information to accurately pass to the installation of the app.

Let me take shareinstall as an example to explain my understanding:

Shareinstall's technology options on Android and iOS are different, with Android using a separate package for different users to personalize the installation for different users. Because it is a direct user-specific APK package, their matching accuracy can reach 100%

The meaning of the personalized installation is to be able to exempt the installation of the parameter setting step (directly to the app), simplifying the user operation, improve the user experience, such as the app invitation Registration prize-winning activities, with the Shareinstall will be able to install the invitation code as a parameter to the app, Eliminates the hassle of inviting users to fill out the invitation code. In addition, because each installation is personalized, so every installation is able to statistics, used to do promotional channel effect statistics will be very good.

What is the principle of how app personalization is done?