What is the status of media channels for mobile internet?

Socialization is a part of digitalization that can cover blogs / micro-blogs,IM,SNS,BBS, Content Community / website and some vertical communities / website, they accompany web2.0 concept birth, key word is UGC. However, the current problem is that UGC is gradually being ignored by various unrealistic and false, not to mention "interaction".

mobile internet Weibo, the main, sns/bbs and so on is always put in the corner. In the eyes of everyone, bbs/sns/ the vertical community has always been the role of "working with greater influence." This may be because such communities need more cost-sustaining operations. Now, the rise of most enterprises can be said that the vast majority of resources, mainly concentrated in and micro-bo. So produced social ≈+ the situation of Weibo.

China Mobile Internet The long tail effect of the people is far greater than the influence that a microblog can provide, while the social marketing agency only puts Weibo" as "sending a soft article" Can be a place to go. Obviously, for social marketing agencies, fast-food micro-blog information and the cost of soft-text-type intervention is lower, and in the long-tail users of the various communities in the cost of operation is too large, direct investment hard and wide into a time-saving good way. After all, agents do not have the time and energy to do a particular hobby of the brand Association, so bbs/sns successively become a hydrological gathering place, KPI reduced to the same as the microblogging, the number of comments, it is regrettable.

v . The mindset of most users will be quickly adjusted to "listeners" rather than "content creators", resulting in a large number of non-zombie sleepers, who rarely speak, and seldom participate in forwarding comments, but for some big v stay focused to listen to new information at any time, Weibo for them, only to see the news a feature--but embarrassed, now the information platform too much, the homogeneity between each other serious, alone on the news this function, Sina Weibo advantage is not obvious, There are other options for the user. and the original content because of the transmission pattern problem, has been greatly weakened, became scarce.

Simply put, a commercial enterprise either tob either toc , The former because of its own sales target is not ordinary people, there is a low degree of awareness and participation of the problem--the appalling assessment of the number of all have had 10 Million even millions of fans, it is not difficult to see the brand's self-deception. Even with the support of a hardcore fan, the cardinality is too small to establish effective communication, not to mention really effective communications and interacting with users. Of course, agents are agents of the company's means. The shuffle of the social marketing industry is coming, whether you believe it or not, I believe it anyway. Because not really creating value is just a bunch of accounts, not brand image.

Although Sns/bbs and so already do not stand in the network of the cusp, but if they only as a soft text,PR manuscript can be resolved place, too hasty. The culture of vertical communities, the topic of conversation, the news of concern, and the behaviour of consumers can all spark a new wave of trends in Mobile internet , in fact they have been doing so.

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What is the status of media channels for mobile internet?