Design trends: Web page of the rough where design style

We've seen a lot of well-crafted, detailed, high-quality designs, but not all of them are designed to work. Some are not so fine in place, the opposite is the rough and wild as the selling point of the page, it is also unforgettable. These designs, which are classified as "barbaric", have been quietly popular again this year.

This low-fidelity design style early in the middle of the last century, the 50 's 60 's time was popular for a while, as posters and popular art design, existed for decades. The re-regression of the rough design differs from the version that was half a century ago, and the difference is where it grabs your attention.

Rough Design

It can be said that there are two extremes of rudeness and minimalism. You can look at it from two different angles:

• Today's rough design can be seen as a return to the early web design style

• Rough design can also be seen as simpler, where but with a clear design style

Here are a few examples of the typical rough-and-well-designed web pages that will give you a relatively clear picture of this style:

This design is in vogue and will continue to prevail. There is a website called Brutalist Website, which specializes in the design of a rough-and-windy site, which is described in a barbaric design:

Under the design of rough where, casual and even slightly uncomfortable visual design, it lurks the optimistic, relaxed and unruly mind belonging to the younger generation.

Characteristics

As the name implies, the design of the rough is certainly not linked to elaborate construction and subtle design. However, the rough design, like the minimalist style, has its own typical feature, which often comes with code-like visual features, dark backgrounds, equal-width fonts, and white or green text content.

Some people say that the rough web design should not contain the image elements. This is not an accurate statement, and the picture itself is not a key point in defining the design of the savage doctrine. The following features are common features in the rough Web design:

• Monotonous background, usually black or white, without textures and gradients

• Lack of design skills, no shadows, gradients and patterns

• Monochrome typography, even with a single font for the entire page

• Crowded layout design, text content often appears too close, or there are vacancies

• No apparent hierarchy

• The elements overlap randomly and don't seem to be intentionally

• Style-Close design elements

• Lack of symmetry and retention of white

• There are no standardized color schemes, but red and green are often used

• Many design errors throughout the design, such as scattered layouts and elemental overlays

• Lack of dynamic effects

• Images are rarely used, even when used, often very bright, or very dark

• Navigation is usually simple, not even, page layouts are often single-page layouts

The design of "collapse"

is the design of the rough design really a bad interface? Obviously not, it seems to be a random visual design, can give visitors emotional resonance, this is a random design do not have.

In all the articles on design rules, laws and techniques, experts and designers share a rule that seems to have nothing to do with rudeness. The rough design is to estimate that the design is so ugly.

Increase conversion rate

A system with a high degree of uniformity can only end up dying. And really make the design circle energetic, often is not the same sound. In today's design environment, the rudeness is undoubtedly in the opposite direction. Interestingly, Marc Schenker, a designer from Wbedesigner Depot, spoke of this design style and thought it would be effective in improving conversion rates.

When it comes to designing trends, we seldom think about conversion rates, but he feels that the rough design winds are now interesting and even attractive, and he has a compelling case.

Here is Marc's exact words:

"In fact, the truth is simple. Think of these sites, if they don't have video and HD images, will they get bogged down by lack of content and vision? But without these elements, the site will load faster. This is closely related to the conversion rate. Research shows that fast-access sites typically have higher conversions, and kissmetrics a infographic by counting, giving us the following three conclusions: "

• The longer the page load time, the higher the user abandonment rate

• 79% of those dissatisfied with the performance of e-commerce websites will not be repeat customers

• The website's conversion rate will be reduced by 7% per second delay.

Many of the ideas in the infographic are still debatable, but the data itself is persuasive. Are you willing to give up your design style for conversion rates?

What happens next?

The most brutal question for a rough design is whether it can go mainstream as it was half a century ago. Can accept this style, users in the first moment of opening the Web page, likes and dislikes are written on their faces. Fortunately, when the rough design winds from the designers to the practical use of the collection, the rough elements of the use of appropriate methods to ease some, so that ordinary users of the rough design of the wind easier to accept.

For now, rough design will continue to affect web design, but it will not go beyond the mainstream design style we are currently familiar with. However, there will be more and more text typesetting with the obvious rough design style. These two years of neon and fluorescent colors, the popularity of the rough design to have more fertile soil.

Today's designers are trying to use the rough design process, will continue to integrate more modern elements, and constantly optimize its aesthetic features, adjust the balance of the design of the rough.

Conclusion

Although the rough design of the site is just beginning to open very interesting, but a lot of chaotic design, it makes it difficult to judge the purpose of the designer. While the data suggest that this design is good for conversion rates, I have always believed that continuous validation is still necessary.

The rough design of the rough where with the early internet design, its own design elements show a unique feature of the Internet technology culture, it is not a complete mess. Over time, this style of design should also be polished by different designers until a certain point of balance. What do you think?

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Design trends: Web page of the rough where design style