SEO notes: 15 SEO Best Practices for building URLs

By:rand Fishkin

Original link: https://moz.com/blog/15-seo-best-practices-for-structuring-urls

#1: Whenever possible, use a single domain & subdomain

1. Try to use a simple domain name/two level domain name

Two-level domain name, sub-folder, 301 jump comparison: Subdomains vs. subfolders, Rel Canonical vs. 301, and how to Structure Links for Seo-whiteboard Friday

#2: the more readable by human beings, the better

2. The better the readability, the better

Comparison: Https://moz.com/blog/15-seo-best-practices-for-structuring-urls

https://moz.com/blog/110001.php

#3: Keywords in Urls:still a good thing

3. Key fonts are now in the URL

#4: Multiple URLs serving the same content? Canonicalize ' em!

4. Multiple pages provide the same content? Normalize them! (a bit difficult to understand)

#5: Exclude Dynamic parameters when possible

5. Try to exclude dynamic parameters (personal understanding and 2nd similar)

#6: shorter > Longer

6. Short links are more readable.

#7: Match URLs to titles most of the time (when it makes sense)

7.URL and page title tags as far as possible to keep consistent.

#8: including stop words isn ' t necessary

8. Connection character (stop words (and, or, but, of, the, A, etc) ) is not required.

#9: Remove/control for unwieldy punctuation characters

9. Remove/control hard-to-handle (unsafe) punctuation

Classification	Included characters	Encoding required?
Safe characters	alphanumerics  [0-9a-za-z] , special Characters $-_.+!* ' () , and reserved characters used for their reserved purposes (e.g., question mark used to denote a query s Tring)	no
ASCII Control characters	includes the Iso-8859-1 (is O-latin) character Ranges 00-1f hex (0-31 decimal) and 7F (127 decimal.)	yes
non-ascii characters	includes the entire "top half" of the Iso-latin set 80-ff hex (128-255 decimal.	yes
Reserved characters	$ & +,/:; =? @   (not including Blank space)	yes*
Unsafe characters	inclu Des the Blank/empty space and  < > #% {} | \ ^ ~ [] '	yes

* note:reserved characters only need encoding if not used for their defined, Reserved purposes.

Table data from: https://perishablepress.com/stop-using-unsafe-characters-in-urls/

#10: Limit redirection hops to or fewer

10. Reduce REDIRECT Jumps

If the client requests a, actually redirects B, or redirects C again, the client can get C, but the search engine does not record the rank of the C page

#11: Fewer folders is generally better

11. Reducing sub-Files

#12: Avoid hashes in URLs that create Separate/unique content

12: Try to avoid using URLs #创建单独的url/unique content

#常用于追踪参数 e.g. Someone.com/first-page#src=weibo

There are exceptions, see the original link

#13: Was wary of case sensitivity

13. Note Case

The URL is case-sensitive and is as lowercase as possible.

#14: Hyphens and underscores are preferred word separators

14. Dashes and underscores are preferred word separators

A long time ago, search engines only put dashes as separators, now conquered, dashes and underscores are preferred separators

#15: Keyword stuffing and repetition is pointless and make your site look spammy

Duplicate keywords do not improve page Ranking.

SEO notes: 15 SEO Best Practices for building URLs