We do site optimization needs to understand the Site keyword optimization competition size, in these keywords for analysis of the choice will be used, in the process of optimization will be used, in the analysis of opponents will also be used. For business owners need to figure out their industry keywords competition size, in order to advance the site to do keyword promotion planning.
Today, Hui-like internet and everyone together to analyze the difficulty of the keywords of the site, first of all we want to see is included in the amount of the more optimization of the degree is high, followed by what your opponents are what the opponent, and finally your website and rival site comparison. Here's a detailed analysis.
First: Look at the number of keyword search results (SERP)
In Google, Baidu input box to enter the target keyword, the search engine returns the number of results, the more the number of returns, the greater the competition; Conversely, the lower the number of returns, the less competitive.
In general, the search engine returns the number of results and keyword competition compared to the following:
(1) Search results less than 500,000: belong to the competition is smaller;
(2) Search result 501 million: belong to medium-small;
(3) Search result 1.003 billion: medium;
(4) Search result 3.005 billion: middle-biased;
(5) Search results more than 5 million: belong to high-difficulty words.
Second: See the Keyword results page whether there are major stations, the name of the station, Baidu products station.
For example, if a keyword ranked in the search engine first few stations are Sina, Baidu, Qq,tom and other major stations, or the industry name station, or Baidu know, Baidu Pictures station, Baidu News station, the word competition is not small, it takes a great effort to maintain. such as the portal station of some independent channels, ALIBABA,HC360,58, China Chemical Network, and so on, if there are many major stations, high-weight standing in front, instant he is a two-level domain name, three-level domain name, directory page, you go to promote words, resistance is very big. Because these stations weight high, in the search engine character value is very good, the initial station is really difficult to surpass. In addition, we have to consider one is seasonal change. For some industries, some times will be divided into seasonal, in the high season certainly a lot of people send messages, post, search keywords when there will be a very high number of search pages, but in the low season when the search engine, especially Baidu will be appropriate to remove some of the lower weight or high repetition of the spam information, At this time the search page must be low.
Third: Look at keyword search times.
Baidu, Sogou and other search engine index, this value reflects the keyword of the user search frequency, the greater the daily search volume, the higher the business degree of the word, the better the effect to the customer, the word will also be a lot of business competition for the goal, so the competitiveness will be greater. For a site we can not only optimize a keyword, so do not advocate optimization when you only optimize a two, can optimize so one of the two we could optimize more. Then look at the search page when my proposal or comprehensive consideration of the search results of all keywords, because some of the main keywords of the site is not a big competition, but some vice key words of the competition is quite large, we do not choose the wrong direction because of a momentary negligence.
We can be divided into the following numerical range (based on the Baidu Index):
(1) Less than 100 of the number of searches: less competitive;
(2) Search number 100-300: belong to the medium-small;
(3) Number of searches 300-500: belong to the medium;
(4) Number of searches 500-1000: Middle-biased;
(5) The number of searches more than 1000: belong to high-difficulty words.
At the same time, it is recommended that you pay more attention to Baidu and GG related search, the ranking of the relevant search based on the number of searches and relevance of the order. In other words, the first keyword is the most relevant word, and the number of searches in the word is also in the top.
Four: Look at the competitor's website structure and internal optimization
The structure of the site and the internal construction of the site is also an important part of the optimization of the site, a good collection of the site can be a keyword many of the most extensive site coverage. The resulting natural flow will also be one of the most points. For search engines, if you search for a keyword more than a few times, and through this keyword open a site more, then the search engine will default to you like this station, will "take it for granted" recommend you use this site, so that our site will be better. If your word is not the keyword that we want, then it will lead to the optimization of the site deviation.
Five: Look at the competitor's website outside the chain and inclusion situation
Use the search engine link to view the external links of the competitor's website, to understand the number and quality of web links, and to use tools to view the Pagerank. Use site to view the inclusion of competitor sites. At the same time can observe the competitor's website snapshot is updated immediately, how many pages included on the day. such as the other side of the chain more, PR value is higher, included pages more, snapshot update faster, it indicates that the station weight is higher, keyword competition is larger. The above data can be aggregated into an Excel table, so as to facilitate the comparison of multiple competitor's website situation.
The number of sites included is a measure of a site is very important indicators, many industry portals, they are more concerned about the site included in this month to what level, next month to what level, there is a detailed plan. Have this goal, and then combined with the site's keyword library, with different forms of publishing, and gradually increase the inclusion. No matter station station, provide high-quality content, improve the amount of included, will definitely give you the icing on the cake!
Sixth: see if competitors are paying the PPC promotion
Search the search engine in the keyword, google see sponsors, Baidu see promotion. Then look at the home page has how many bid ranking promotion.
If Baidu is the first page of the snapshot display "promotion" more than 10, indicating that the word business value is very large. and follow in these 10 bid rank behind estimate also have a lot of promotion Master also will participate in competition, then this word promotion difficulty also is big.
This can be divided into the following numerical ranges:
(1) Price ranking site 0: belonging to the smaller competition;
(2) Price ranking site 1-3: belong to the medium-small;
(3) Price ranking site 3-6: belong to the medium;
(4) The price ranking site 6-10: belong to the medium-biased;
(5) The price ranking site more than 10: belong to high-difficulty words.
Seventh: Look at the popularity of keywords
Popularity and competition are two important concepts when it comes to analyzing keywords. The greater the popularity, the greater is the competition. Keyword popularity is used to evaluate the attractiveness of keywords, and simply to say what keywords are used by the target user to find the most use of your site. You may think you already know, but sometimes the user's search habits make you feel confused.
Eighth: Look at the length of the keyword.
This people are more clear that the shorter the more difficult the word. The longer the more simple.
Nineth: Look at the number of domain-level competitors in the search results:
This value reflects the overall strength of the competitive site, the search results appear in the number of domain name-level competitors, the more that the word optimization of the site, the more difficult to optimize the greater. This value is measured only from the first domain-level competitor site, until the last one can be seen.
This can be divided into the following numerical ranges:
(1) No domain name competitor in search results: It belongs to less competition;
(2) The search results in the domain name level competitor 10-30: belong to the medium small;
(3) The domain name competitor in the search result 30-60: belong to Medium;
(4) The search results in the domain name level competitor 60-100: belong to the medium-biased;
(5) There are more than 100 domain name competitors in search results: It is a difficult word.
Tenth: Look at the first page of competitor strength:
Since most seoer are ranked in the top 10 natural positions, the first page of the site is our most direct competitor.
This can be divided into the following numerical ranges:
(1) The first page competitor is the internal page of the Enterprise station: it belongs to the smaller competition;
(2) The first page competitor Enterprise Station homepage not more than 5: belongs to the medium small;
(3) The first page competitor is the homepage of the Enterprise station or only 1-2 high-quality station homepage or catalog page: belong to Medium;
(4) The first page competitor has 3-7 high-quality stations (industry station, gov station, portal station) home page or directory page: belong to the medium-biased;
(5) The first page competitor has 7-10 high-quality station homepage or catalog page: It is a difficult word.
The above content is for reference only, the website's difficulty degree analysis sometimes may produce the deviation according to the search engine change or the update. Time for optimization is also very important point, seize the time is also a very good optimization skills! The above has the Hui-like interconnection finishing summary.
