Friends League latest data: Meizu MX3 vs Xiaomi M3 vs Hammer Mobile User behavior Preferences

September 2, 2014, Meizu held a press conference, announced the latest flagship model MX4, compared to a few months ago the attention of the hammer mobile phone and millet M4, the new generation of mobile phone brand transmission has been basically shaped. In another week, Apple's latest launch will come, and the launch of the big-screen IPhone 6 has almost no suspense. Behind the brand concept and parameter figures, what kind of user is supporting the brand image of mobile phone? Friends Union comprehensive June 2014-August Three months of user behavior data, analysis of several flagship device user characteristics, found some interesting conclusions.

geographical distribution: high concentration in one or two-line cities

Overall, these phones are more concentrated in the one or two-line city. Even the lowest-priced, most widely distributed red-rice mobile phones in three-wire and below, the one or two-line user ratio is higher than the average level. From the user's geographical distribution level, the distribution of millet and Meizu is similar. In the one or two-line cities, they are likely to be vying for the same kind of people.

In the mobile Internet market report for the first quarter of 2014, Friends of the league noted that brand concentration was the highest in a tier-one city and that users had the strongest brand awareness when selecting devices, while Android brand concentration was low in third-and following cities, with users considering more price. (Link: http://blog.umeng.com/?p=3302) Therefore, to impress the most purchasing power of the first-tier city users, mobile phones in the brand, personality shaping efforts are indispensable.

IPhone users love shooting, Xiaomi, Meizu user Love game

Of the IPhone 5s users, the most people who use the photo beautification and life helper apps, the mobile behavior highlights their "white rich", "high-handsome" properties. Hammer mobile phone users, currently using a more prominent category, is the System tools and book reading app, at the same time, the use of music app and news app user's ratio is slightly higher than other devices. But the Xiaomi M3 and Meizu MX3 's user, the hand swims the user proportion highest.

domestic users 1-2 substitution apple, big screen 6 will rob Android users

From the frequency of publication, the flagship products of the current brand, are every 10-12 months to update the generation. iphone 4 's share curve has fallen fastest after 1-2-generation replacement devices for domestic iphone users, such as the iphone 5s and 5c listings. However, due to the large price differences, the overall view of the above several brands of the market is still very distinct, the proportion of active iOS devices and active Android devices has been stable at around 1:2.

But this pattern could be broken by the upcoming iphone 6: If the iphone 6 is really as rumored to be a big screen device, in the future it will preempt some of the high-end large-screen Android devices, because Android users with the same spending power want to be early adopters on the IOS platform, and if the old devices ( iphone 5s and 5c) on sale, like the previous iphone 4, the iphone may attract more smartphone users from the competition with its more diversified product line.

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Friends League latest data: Meizu MX3 vs Xiaomi M3 vs Hammer Mobile User behavior Preferences