From 100,000 to 10 million: how to increase the number of users in your app quickly

Brief: This article for mobile internet Li Jianhua in the "Everyone is Product Manager" group to do a share of experience, the article is mainly written when you have 100,000 or hundreds of thousands of of users, how to use some high-end strategy and tactical approach, so that your app users grow to tens of millions or even billions, The article writes the content according to the author own actual combat promotion experience, does not have the absolute nature, may provide the reference and the reference for some to make the app promotion friend.

First, confidant: How to Self, the market analysis, there are 100,000 of users, has been completed a process from 0 to 1, now the market and their products will have a change, this time, how to analyze their own?

Always write dry, fast write light, there is no way I am a real person, because play virtual, I do not know how to play, so can only really write my experience and experience. If your app is already 0 to 1 of the state, then the remaining thing is 1 to N state, "0 to 1" This book I have not read, but really is a good book, the above written a lot of experience, recommended everyone to see, I have a free version of the PDF, there is need to add me, after the event I sent to you. Here we discuss how to be a confidant when you already have 100,000 users. A confidant is to know his current status in the market.

For an app, to know the status of your app in the current market, the impact, you need to learn to know the status of the app in the large traffic portal. You say your app is well-known, the results of search engines found no trace, then the product is not very well-known, the search engine is the largest of all traffic intake, although the current many public opinion that the flow of other traffic has appeared and endanger the search engine, but the thin dead camel than the horse big, Search engine results and rankings can also indirectly reflect the visibility and influence of your app.

So I listed a few network traffic and public opinion entrance. The first is the traffic entry: the Big App Store. The second is the import of brand influence, such as search engine, microblogging, and question-and-answer community such as knowledge.

Major app stores are still the main traffic portals, such as checking your app's Top ten App Store rankings, comments, and searching for the number of keywords to see how your app ranks. If you really do not know what the best app is ranked, you can search for some well-known apps and your app to compare, such as you search Sina Weibo, or Sogou input method, look at their rankings, and then search your app to see your rankings, do the right, you know your app is how a state, Or how far away your app is from success.

Before doing the app promotion, often such search well-known apps, such as Sogou input method, see this well-known app in the channel list and public opinion entrance, see these channels list and public opinion entrance, our app is not there, if there is, it is not very good, if not, we should quickly join in. This comparison with the first-class app will make it easy to find out your app's weaknesses and compensate for your weakness on the channel.

This is a strategy of comparison. Of course, this strategy can also be used to detect your app in the network brand influence, this is generally through the Baidu index, but Baidu Index can only do reference, want to do a detailed comparison, you need to use the top three of China's search engine, China ranked top three of the public opinion positions, China ranked top three of the community, In this way, the search engine is Baidu, 360, Sogou, the public opinion is micro-BO, the interactive community, including the knowledge can be counted on. By comparison and the number of well-known apps in search engine results, you'll find out where your gaps are, and you'll find them better than you are. For example, you find that the first 3 pages of the app are the app, Introduction, news, the number of search results reached 5 million, and search their app, found that the results of only 1 pages, there are many other vague words, then it shows that your app, brand awareness is poor, brand marketing needs to do better.

Through the above two aspects of the comparison, you will find your channel still need to do much work, to achieve the best, such as you may be compared to, found that many of your home apps have many channels have not yet. How much work your marketing needs to do to reach the brand awareness of well-known apps.

Ii. from 10 to 1000, what are the strategies and ideas?

Just said the strategy is a comparison, understand their own gaps and deficiencies. So what's the next thing to do? Take the initiative to make up for your own shortcomings, the app's user volume to do up. To make the amount of the app up, there are two roads, a road is the channel, the amount of channels to be immediately present, such as today you find a big market to a recommendation, then your background activation amount, will rise up. To do the promotion of another way is the brand promotion, the so-called brand promotion, is the popularity, influence, and some app channel is not strong, but the brand effect is strong, so the download amount will be very big, but the brand and channel each has the superior slightly, does the channel, in the app promotion belongs to the very traditional method, like the dealer sells the , a variety of channels, who are large, and who home good relations, channels determine the sales of products, so the channel of the app is also the truth, the channel to the amount of large, to the public relations which channel, such as the current top ten App Store has Baidu App Store, 360 App Store, etc., do channels, the effect is immediate, But channels are limited, channel to a certain extent, will encounter bottlenecks, and do not go up, like a channel to the best position to you, the best position gives you the flow is so big. We have been faced with such a disturbance, paved 400 channels, the results of the spread of channels, traffic growth trend is still very few.

So this time, it's going to be a brand. The brand is invisible, but the brand can bring you incremental. For example, we have done an event marketing, brought tens of millions of dollars, this can see I have written the article "100,000 yuan brought 20 million users", these quantities are the increase of the brand. But the brand is slow, and the effect of the brand is not good detection, such as you in some news site issued a number of press releases, or to find from the media to write a deep draft, may not bring anything to download, let alone what users, so do the brand is a "good intentions do not necessarily have a nice newspaper" thing, Our brand marketing is successful, if not successful, will certainly be the boss, said you all kinds of not plan, all kinds of writing is not right, all kinds of not effort, failure, everyone has an excuse to say you are wrong, success when a group of people appreciate you. The effect of the brand is immeasurable, such as I send a PR draft, do a small activity, are brand marketing, there may be times, luck is good, an event can bring millions of downloads, sometimes, may be busy Red, download volume changes are not obvious. There is the effect of the brand need to accumulate, you do an activity you will not be famous, but you stick it down, do a year, do two years, you may be famous, those who are more well-known companies, are long-term accumulation of results.

Since we understand the relationship between the channel and the brand, in the promotion of the app, we need to synchronize, channels and brands like the two legs, complementary, but also affect each other. Paved channel 1 million of the volume, but do brand marketing for us to bring 20 million or even 40 million of the volume, which is the channel and brand, while the results of development. Therefore, in the promotion time, to channel-based, brand marketing-oriented, can be done as the focus, is essential. The current app is a lot of competition, paving channels, just graduated students will, so in the paved channel, will not be better than your opponent, but do brand marketing, not necessarily every app can leap red, and experienced brand marketing master and constantly brand marketing, will increase your success rate.

Three, from 10 to 1000, what are the tactics and methods?

I am a Virgo person, in the promotion aspect also to oneself very high. Take the app promotion, there are a lot of skills, such as paving channels, change volume, brush list, integration wall, but in the beginning of the promotion of our app, I spent a year in the pipeline, actually very early I know how to change the amount, but I have not done, nor let the product to do this thing, A year later, we started to change the volume of the page, to change the volume. Why did you do this? The promotion of those means like your hands of the cards, the beginning you put the hands of the cards are still out, the back how to play ah. So when you do the app promotion, don't use all the methods in the beginning, so that in the end, you have no way to play. So in the year of paving the channel, I spent a lot of time on the research channel of the properties, such as a channel of the site rankings, traffic, site color, Baidu search engine snapshot, search after the display rankings, the number of search results and many other parameters, by studying a channel of these parameters, I can basically determine whether this channel volume is large , and the future opportunities for development. So early I found a lot of large channels, and medium-sized channels, the current distribution channels of these applications change relatively large, here I do not list, so as not to give follow-up friends misleading.

In the paving channel, we also did another thing, is brand marketing. including micro-blog maintenance, forum maintenance, and the release of the news, in 2010, when compared to the fire is micro-bo and forum, our early first batch of users in addition to the amount of channels, there is a part of the forum, then more famous Jifeng, Android and other forums, we will regularly and replies to the Friends of the interaction, This method makes our app post can always stay in the top of the forum, and in the post, I will follow the style of a forum editing team to send, this will make this post looks very professional and clear, and then often by moderator refinement and pinned, I remember at the Wei Feng Forum posted a post, One day brought us nearly 10,000 of the activation amount.

In the maintenance of micro-blog, I basically will search various and app-related topics, such as our app is two-dimensional code, I search for a variety of two-dimensional code topic, and the other side interaction, at that time can pay attention to two-dimensional code people are mostly large V and celebrities, my professional level so that many professionals admire, This also gives us a lot of popularity, but also makes me more professional, these most clumsy methods let a lot of big V and celebrities know our software and company, help us do a great deal of word of mouth spread.

The last method is media communication, early in the donews I wrote articles to promote our industry and products, these on the one hand to bring me visibility, on the one hand attracted a lot of media attention to our company, the later "Internet weekly" also interviewed us, these uninterrupted media exposure, enhance our visibility. Also for the post-event marketing has made the foreshadowing.

So, to think of your app volume from 10 to 1000, you will have limited things to do a solid, not lazy, careful seriously. Then it must be from 10 to 1000, or even to N. At the same time also keep up with the trend of the times, such as what is the most fire, put the main energy in the above, at that time is Micro Bo, forum, the media is very fire, now, from the media, the new media is very fire, a product to do the people, to promote the people must understand, to seize the trend of the Times Because the new product form, such as certain than the old age of the product has a stronger vitality and development potential, after the question and answer community estimates will fire, these do products, do the promotion of the layout, so that the promotion of the app to maximize the effect.

Four. Share some of my experience and skills

1. Before doing anything, analyze and think a little more. More thinking and analysis, can make a person or a company to take a few detours, save time and cost.

2. When doing, to learn more, anything is constantly changing, in doing, according to the changing learning, adjust their promotion strategy, so as to maintain the rapid growth of promotion.

3. To learn to trickery, do not let yourself too tired, trickery is to find shortcuts and methods, not too rigid, some companies do the promotion is particularly rigid, will not be flexible, the results of the company every day tired of what is, not a result, you did five years to take the results may not have someone else half a year to do well, not you do not

4. To have their own ideas and methods, have their own principles, do not easily be persuaded. Now all kinds of public opinion will affect you, to believe their own methods, do not easily change the strategy, I met a company is because of late product line too much, direction too much, finally oneself was killed, so that control their desire is a relatively difficult thing, especially the boss most easy to put the enterprise generation gap.

5. To adapt to the trend, do not compete with the tide, this is the truth, and the trend against the company has been closed, too conservative company also closed, find the tuyere, make an eagle, let oneself light fly higher.

6. To learn how to hold your thighs, especially the thighs such as bat, it is easy to hold your thighs, but to learn how to hold your own interests, there are methods and techniques.

Mobile Internet Li Jianhua,: Beijinghutuxiong, any media forwarding must retain the author's personal information and sources, do not respect the author's behavior will be reported.

From 100,000 to 10 million: how to increase the number of users in your app quickly