From mobile to PC, Huawei's cross-border interpretation of diverse and exciting

On the evening of May 26, Huawei unveiled the first Huawei Matebook notebook computer product in Beijing, a new form of design, performance and art, which was greeted with cheers from the presence of the media.

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The chorus of voices from the media, pollen (Huawei fans), partners and other groups is not unique to the announcement, and this burst of cheer has also taken place in other Huawei products as early as in other Huawei product launches. However, the cheers of the attendees were slightly different from the others, and this time the cheers was due to the birth of Huawei's Matebook Notebook product – The first brand new product in the company, which overtook ipad Pro and surface in many areas of configuration, design, detail, etc. Pro, so for the attendees, the cheering effect of witnessing the birth of a new product is naturally much more surprising than other iterative products.

Because this means that in the field of notebook products, in addition to the ipad Pro and Surface Pro, HUAWEI Matebook will be another option, and the latter is more advantageous than the previous two in terms of price/performance, design, experience, etc. Huawei's Matebook, for its part, also means that Huawei itself has taken a leap in the way of diversification.

From mobile to PC, Huawei is close to the core of consumer demand

At the time of Huawei's start-up, Huawei's main business was to sell its customers ' switches, and Huawei began to develop its own PBX and solutions in the mid-90 to expand its network solutions. Then, with the development of communication technology and the advent of the Internet era, Huawei has gradually become a leader in the field of communication, its products and businesses are gradually facing more professional communication and mobile fields, and by the beginning of this century, Huawei has already come to the fore in the field of personal terminal consumer digital products, with the advent of the smart phone era, Huawei relies on many years of technology, patents and other accumulated advantages to become the mobile market irreplaceable brand, and Samsung, Apple in the global formation of the three-strong situation.

It is the core strategy that Huawei has adhered to during its decades-old development process. Compared with other enterprises, Huawei is in the product and strategic aspects of the aggressive, but through the rational examination of the market after the rational entry, the previous smart phone strategy and the recently released Huawei MateBook, have no exception to reflect this central idea.

Only short time bonuses can be obtained from the tuyere, but this way of getting too quick and fast can not guarantee the user experience in terms of quality and service. In the rise of the smart phone tuyere, countless manufacturers compete to match the allocation and price to fight each other, but the fact that the immediate benefits of the strategy, not only did not allow manufacturers to obtain market recognition, but exacerbated their destruction of the road. On this road, Huawei's strategy is not the first time to follow up the industry trend, but after the intention to polish the brand and quality, and then through the product and market advantage to intervene in the market, from the once and difficult to find mate 7 and the acclaimed mate 8/p 8 and just released the P9, such as the model, Huawei's strategy popular.

Huawei's Matebook, which has been released recently, also highlights the need for the market and consumers to be controlled. When the PC ushered in a new era, Huawei did not follow suit to launch a variety of light-weight products, but through 4 years of accumulation, research and exploration, to choose the current market maturity time to launch Huawei MateBook. Judging from the briefing on May 26, fans, media and partners at the meeting have been bullish on Huawei Matebook and have reaffirmed the strength and control of the company in controlling the core aspects of consumer demand.

From the initial communication to the mobile, to the current personal computer, Huawei's every step of the idea is to precipitate, accumulate and burst after the first to complete the test to the user and the market, for this just released Huawei Matebook, its bearer technology, design, Art and other product characteristics and the spirit of Huawei, is well suited to consumer demand for digital consumer mentality. Huawei MateBook has once again proved itself in the user, market and other aspects of the deep understanding of the ability, which is the other quick-buck manufacturers do not have the quality difference.

Matebook Released: Promoting consumer diversity experience

On the evening of May 26, Wan Biao, president of Huawei's consumer business mobile broadband and product line, stood under spotlight to announce the birth of Matebook to the media and fans and partners who attended the meeting. In the media flash and cheers, Wan Biao hands of the Matebook present in the world, it has a thin, lightweight, stylish and beautiful features. Wan Biao said the product, which is co-operating with Microsoft and Intel, is the evolution of portable computers to the mobile Office era and the natural extension of Huawei's full-scene connectivity layout.

If you simply look at the hardware configuration of this product, then it is a simple PC product at best.

But when Wan Biao with Matebook to play ppt, PPT highlighter tool can be directly on the film hand-painted way, giving the audience surprised at the scene of admiration. In the current Conference, the use of Home products to play PowerPoint presentation is very rare, so that the site to use their own products to demonstrate the way, but also all aspects of the WAN Biao to matebook information. On top of that, the risk of the site connecting the Matebook to the big screen via WiFi and projecting it wirelessly onto the big screen is extremely risky, but is handy from the performance of MATEBOOK5 month 26th.

As a result, Huawei does not create a single personal computer, but a diverse and exciting experience.

For example, the fluency of Huawei Matepen in writing is also breathtaking, when the user in the actual work and conference exchange, at ease with Matepen in the film to write and draw the way not only has a strong sense of business communication, but also in the degree of convenience compared to other similar products have a qualitative upgrade. Through the scene experience of the conference, Matepen's writing and transmission can hardly see the time delay, and there is no lag and huaping phenomenon, these are derived from its 2048-level sensitivity of the pressure sensing technology.

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Especially important, this matebook also has very practical waterproof function, such as the user in the travel process of the high-speed rail journey, the carrying water accidentally spilled on the Matebook, do not panic, Matebook's unique water resistance prevents Matebook from accidentally splashing water.

While products such as ipad Pro and Surface Pro are experimenting and innovating in terms of functionality, experience, detail, and more, there are different improvements to these products in terms of detail, and currently matebook does not revolutionize these aspects, However, its emphasis on some of the details of the focus on digging and polishing the product of the spirit, but the ingenuity of this personal computer experience to provide a driving force.

"M3" era: or open Huawei Connect era

From the 80 's, Huawei was established to the cross-border diversification field, Huawei is ushered in a new cross-border business era, and in the current era of mobile internet, terminal equipment, and so on, Huawei regardless of the current situation of innovation and the direction of development, this from the current product, market and other aspects of Huawei's strategic changes can be a glimpse. In this regard, in particular, Huawei recently invited Messi as its brand endorsement of the image of the initiative, at one stroke, Huawei advanced the "Mate8+matebook+messi" "M3" era.

As a young player who has become a world-renowned footballer, Messi's personal achievements and image are very much influenced by the young user community, while Huawei's Mate8+matebook as a "new business portfolio" product group, targeting the young user community in the workplace, This combination of "M3", which has generality in its essential features, also indicates the way in which Huawei is tending to diversify its service consumption.

Messi in the field of football has the "Pampas Eagle", and football as a confrontational strong sports, pay attention to the spirit of unity and cooperation between athletes, as well as the need for athletes themselves must have the courage to fight and move, so Huawei chose Messi as an image spokesperson, It also means that Huawei dares to pursue innovation in product quality and break through the existing shackles of the forward spirit. On the other hand, Messi itself as a leader in football, its talent to the world to prove its own value, but also shows that Huawei users in the business market is also about to usher in a brand new can prove their own value of space, especially the Mate8+matebook business portfolio, More so that such a group in the workplace will contribute to the career.

This aspect also shows that through the "M3" role of Messi and Mate8+matebook, the humanities and technology can also be connected, and the final object of the connection is no exception to the user.

Finish

Zhu Yi, Science and technology from the media, well-known opinion leaders.
: Izhuyi
Public Number: Zhuyiweixin

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From mobile to PC, Huawei's cross-border interpretation of diverse and exciting