Front of the attack, content into mobile phone ecological core competitiveness

yesterday, the cool faction "new Front still New Ecology "5 million sets of Thanksgiving and new product launches are held in Qiandaohu, Hangzhou. At this conference, cool put forward the concept of "new Ecology" and released the first new eco-mobile phone---- 2.

The things that friends and business are worried about happen.

Cool Wing Shang2It is divided into fingerprint version and fast version. The fingerprint version is equipped with a frequency of1.2GHzthe Qualcomm Snapdragon DragonMSM8916four-core processor with5.5inch HD screen, runningAndroid4.4.4system, with fingerprint unlock, fingerprint quick-start, fast startup, fingerprint payment and other functions and equipped with a800million megapixel rear camera, running1G RAMwith the16G ROMstorage mix;7die18Support Mobile, telecom, and Unicom4g/3g/2gNetwork, which sells for1399Yuan. Feng Shang2The speed version is slightly different from the fingerprint version and the price is1299. Feng Shang2There is also an interesting magic sound function, it can make the sound hundred interesting, male voice change, female voice to the boys, and even later can become some star sound, increase the joy of communication.

In addition, as the first new eco-mobile phone to incorporate the content of the Lego, the special aspect of the 2 is that it has a one-to-one ID binding with the club's membership card , and 2 of the value is worth 198 when buying a cool wing . Yuan / year of the member Services, the first year of the user can be free to become a member of the music vision, directly enjoy the video content of the unique high-quality resources.

The things that friends and merchants have been worrying about have finally happened.

The new eco-concept of cool school

Cool Group President Li Bin said, the smart phone market has been from simple hardware, spell configuration into the current era of the fight, only through the entire value chain of mobile phones, and the value chain partners to build a new ecological environment to the future. As a result, cool puts forward the future to build a "hardware + content + Channel + user" ecosystem, through content and services to retain users. Li bin said, "The deal is not the end of sales, it is the beginning of our ecological experience and services." "

and Ray, senior vice president of cool group, said, "from the front 2 , cool will no longer produce only hardware piled up mobile phones, to do the content of the ecological mobile phone." "

Ray says the cool 2 will be the start of a new eco-benchmark for cool mobile phones. Front 2 mobile phone first integrated into the content of the music vision of the ecological elements, front 2 mobile phones will be with the card one-to-one binding, the first year users will be free to become a member of the music vision, at the same time, the 2 depth of the music Vision has a variety of content resources, Users can enjoy these resources directly.

Zhou Mingyi, vice president of cool, said that the cooperation between cool and Le Vision mainly includes the joint development of boutique mobile phones, the common use of Internet applications, and the provision of horizontal content services and other strategic planning. With the combination of cool and Le vision of the content of the more harmonious, more will be given to the connotation of the product, is expected to launch more eco-mobile phones later.

Content into mobile phone ecological core competitiveness

Although front 2 is not currently on the market to configure the highest mobile phone, is not the only ecological mobile phone, but it and music vision in the content of the integration, but let us see the future of mobile phone development direction.

In an analysis of Apple's mobile phone, He Yi pointed out that the smart thing about Apple's mobile phone is that it has a complete ecosystem, from hardware to content, from service to aftermarket, to make the user feel powerful.

Our mobile phone users today, it does not buy a cold object, he bought is the use of the process of the use of experience and services. In other words, the user buys a hardware friend with "connotation".

And the "connotation" of mobile phone, it is relying on the content of vendors and rich service area.

In the future, content is the core competitiveness of mobile phone ecology.

Front of the attack, content into mobile phone ecological core competitiveness