Future value analysis of new media mobile internet

A new study argues that one of the reasons for the major changes in Gen Y and 70后 today is that their media habits have changed dramatically. In addition to the professional characteristics of today's Chinese society, Gen Y is the most important thing is that life track or lifestyle has undergone major changes, and they are no longer like 70后 and have plenty of time to sit in front of the television, but spend more time with more media contact. As for the generation of information acceptance mode has been completely changed, the internet and mobile phone or mobile Internet Smart machine can not leave and can not be left, social media has become Gen Y, the most important way to connect the world.

The new media here mainly refers to digital terminal media, including Internet-based and mobile-connected smartphones, social media and I-pad, and outdoor LCD TV media. To fully understand the impact of new media and social media and the value of the first to start from the new media and social media causes analysis.

First, an important aspect of consumer change under the Internet and mobile Internet is the change in media contact time and mode. The Internet and mobile applications have changed the way people live, work, play and learn, in the consumer's life clock, in addition to watching TV, reading newspapers, shopping, travel and other traditional behavior, receive mail, search information, on the Forum, blog, send and receive text messages, micro-blog, and online transactions, such as the Internet and mobile connectivity created by the lifestyle has become a consumer life links and ways. The development of new media has led to a growing diversity of life forms for Gen Y and the group, who grew up on the Internet, addicted to information and entertainment from the Web, and the daily lifestyle is surrounded by a wide variety of digital outdoor screens, and the mobile phone is a 24-hour media companion.

Secondly, because of the change of consumer behavior leads to the brand marketing communication mode, such as precision advertising, e-commerce, network community, network video, box, network TV and so on have a rapid rise. This shows that the key to brand marketing under the Internet is the process of understanding customer needs, satisfying demand, and getting rewards through communication and communication rather than simply buying and selling goods. New media habits and social media change and even subvert the operator's original advertising mode, media strategy and communication strategy, which is what we operators should be highly watched.

Customer-centric Internet thinking in the context of the Internet is just a good start. In the Internet context, the only sustainable competitive advantage of the enterprise is to better understand the customer, and new media and social media appear effectively to help the enterprise achieve this goal.

In the Internet and the mobile internet era, the community on the Internet is made up of social network behavior represented by micro-blog and SNS. It is particularly important to spread the value of the brand, because Weibo, social network behavior is a "fish for fish, shrimp to find shrimp," the classification of social groups, in essence, in terms of values and hobbies, such as the formation of community. Social media in the Internet is a community of people sharing information with like-minded people and building network relationships. Successful social media has three basic indicators: one is the strength of each other's relationship, the other is the similarity of values and lifestyles, and the third is the credibility of the information exchanged between each other. Brand community establishment is based on these three indicators established, specifically, the brand community refers to a particular brand to establish a network forum, when the relevant brand followers meet like-minded people, will establish a virtual forum to cross the boundaries of geography, language and culture, so that the network of like-minded people get a sense of belonging. The brand community based on social media is an important way of brand marketing at present, and the practice proves to be effective.

Facing the development trend of new media or social media, how do the operators do well the brand marketing communication? The key is to use good, Weibo and other tools. On the other, without the attention of the people, their public platform must not be used. Can use only shake a shake, drifting bottles, friends Circle, nearby people, of course, add friends, you can directly access QQ users, some resources can find other public account recommendations. It's relatively easy for Weibo. Micro Bo People can determine the approximate scope, find the target group of attention to the large can get accurate users, search product-related words can also get product users, there are promotional funds can be directly invested fan pass. Of course the large recommendation can reduce the workload. Other forums, groups and the like will not say. Remember: microblogging or, well, what is good, is to create value for the community, and let consumers experience.

It is also important how to use different forms of advertising in the Internet to play a role with social media. such as the placement of advertisements. The network advertisement is implanted into the hot topic of Internet news and netizens ' attention, so that the advertisement is browsed and memorized along with the network content of the consumer's attention. Increase the interest of the content. The network advertisement and the network entertainment activity, the game and so on combine, in the advertisement dissemination interaction, lets the people realize the network pleasure, becomes the content part. Inspire users to share. Again, such as the advertising to do with a narrative, or to form a short period of attention, so that these ads become the virus on the Internet as people actively spread the content, and then in the form of consumer sharing, through SMS, Weibo, blog, BBS and other means to spread and spread, to establish network reputation and influence. Today, the Internet and mobile advertising is no longer a simple product display platform, but a set of sharing, interaction, community, word of mouth spread in one of the Internet Information aggregation platform, only the integration of communication power to produce value.

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Future value analysis of new media mobile internet